Optimizing a website for search engine success is a complex process. As the way consumers use the Internet changes, business owners have to adjust their approach to reach a wider online audience. Failing to stay informed about modern marketing trends can result in your website falling into the search engine abyss.
In the past, consumers would use either their phones or a computer keyboard to enter search queries. While this method of using search engines is still popular, voice search is becoming the preferred method of search engine navigation for modern consumers. Here is important information about what voice search is and what you can do to optimize your website for people using this method.
What You Need To Know About Voice Search
Voice search is a term used to describe the action of using the sound of the human voice to give commands or ask questions to compatible devices. Various devices like the Amazon Alexa and most average smartphones allow for people to use voice search. Once the person using voice search finishes speaking their query, the compatible device will go to work finding the best results.
Over 20% of all Internet searches are voice-based. The popularity of voice search seems to grow with each passing year, which is why you need to take notice. By optimizing your website, you can attract more attention from people using voice search to find out about topics related to your industry.
How To Optimize Your Website for Voice Search
Whether you want organic traffic or you are using paid search resources like AdWords, you need realize the importance of voice search. If you want to optimize your website for voice search, then consider doing some of the following things.
Using Conversational Language is Important
The individuals that use voice search generally create queries using conversational language. This language tends to include longer and more specific keywords. This is why you need to create a list of long-tail keywords that voice searchers might use to put into your content.
Bring Structure to Your Frequently Asked Question Page
One of the best ways to win over potential customers is by providing them with useful information about your industry. There is no better platform to provide this information than a frequently asked question (FAQ) page on your website.
When trying to optimize your FAQ page for voice search, you need to make the answers read more like a conversation. Doing this can help you land in the featured snippet spot on Google. This spot is positioned at the very top of a search engine results page and is designed to directly answer the query made by a user.
Keep Information Clear and Concise
People that regularly use voice search don’t want to waste a lot of time getting the answers they want. Instead of producing content that is long and rambling, you need to make sure it is concise. By getting right to the point, you can provide voice searchers with the answers they need quickly.
Optimizing your website for voice search is crucial when trying to create a competitive online edge.
By, Peter Roesler, President of Small Business SEO. 25+ years in marketing! Yippee.
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