If you want to build an online presence for your small business, you need to realize how time-consuming and difficult this process is. Search engine optimization (SEO) is a term you need to familiarize yourself with when trying to cultivate winning marketing campaigns for your business. When implemented correctly, search engine optimization can help a business generate lots of new sales leads. 

On average, Google processes over 3.5 billion searches daily. If you want your business website to receive attention from popular search engines like Google, you need to understand the role of SEO in the world of digital marketing. 

The Role of SEO

Using SEO tactics is something business owners do to enhance their exposure on popular search engines like Google. By having your website featured prominently on search engine results pages can help to drive traffic to your domain. When people search for keywords involving the industry your business operates in, you need to make sure they find your domain. 

The best way to make this lofty goal a reality is by performing extensive keyword research. Most consumers will use certain keywords when entering a query into a search engine. If these keywords are contained in the content on your website, you should have no problem getting on the first page of results. While keywords are one of the main things Google considers when ranking a website, this search engine also considers factors like:

  • Page loading speed
  • Content quality
  • Backlink quality and relevancy
  • Content length

Optimizing your website to appeal to search engines like Google will help you accomplish your lead generation goals. 

The Benefits of Investing in Search Engine Optimization

You might be wondering why investing in search engine optimization is beneficial. By spending money on search engine optimization, you can accomplish things like:

  • Improve sales from inbound leads
  • Ensure your website is mobile-friendly
  • Better brand awareness
  • Provide a great website user experience

If your website is currently getting little to no organic traffic, then now is the time to make some changes. With the help of the marketing professionals at Small Business SEO, you can optimize your website with ease. 

Performing an SEO Audit

The first step in boosting your website’s search engine visibility is to perform an SEO audit. During this audit, you need to do things like identify link-building opportunities and fix website architecture issues. You also need to perform keyword research to ensure the right terms are being used in your website content. Running a page speed test is also a good idea. 

If you find that one or more pages on your website are slow to load, then you have to address these issues. Websites that take longer than three seconds to load tend to drop off of the first page of Google search results. These loading issues can be caused by coding errors or large image file sizes. The faster you can address these problems, the easier it will be to drive more traffic to your website. 

As you can see, SEO plays a big role in the world of digital marketing.