Having a strong online presence is essential when trying to gain the trust of modern consumers. Some business owners make the mistake of casting a wide net when it comes to their search engine optimization (SEO) efforts. Instead of trying to attract consumers from all over the world, you may want to start by conquering the search results in your local area first. A recent study found that doing something as simple as offering a location-based online coupon can lead to a 9900 percent increase in mobile revenue.
Using the right keywords and fundamental SEO tactics is a great start, but you will have to do more to edge out the local competition. If you are trying to achieve local search engine dominance, then you need to avoid these common mistakes.
A Complete Google My Business Profile is Imperative
Inexperienced business owners fail to realize there is a big difference between regular search engine queries and location-based ones. If a person puts in a particular town or state in their text or voice-based search query, it will immediately give them location-based results. In most location-based searches, a user will be presented with a large map of the area and a list of location-specific Google My Business profiles. If you do not have a Google My Business profile set up for your company, you will lose a lot of website traffic and potential leads.
These profiles not only provide consumers with contact information and the address of your business, they also provide online reviews. Modern consumers want the social proof provided by these reviews. The more information you can provide a potential customer about the track record your business has, the easier it will be to gain their trust.
Low-Quality Website Content Should Be Avoided
Some entrepreneurs put so much time and money into optimizing their local search marketing campaigns that they forget about optimizing their website. Not only will your website need to be fast and reliable, it will also need to feature informative and engaging blog content and plenty of information about your business.
If a consumer feels your website is poorly constructed or the content is thin, they may get the wrong idea about your company. Instead of trying to develop and publish this content your own, you need to allow professionals to handle this work. By hiring professionals, you can focus less on content development and more on growing your business.
Social Media Activity is a Must
Did you realize that social media activity is one of the factors considered by Google when assigning rank to a business website? This is why you need to make an effort to develop a social media presence. Engaging with local consumers on platforms like Twitter, Facebook and Instagram is also a great way to get them interested in the products/services you offer.
Local Search Optimization Made Easy
The main goal of Small Biz SEO is to help our clients reach their marketing goals. Contact us now for more information on how we can help you achieve local search engine dominance.
By, Peter Roesler, President of Small Business SEO. 25+ years in marketing! Yippee.
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