Driving traffic to a business website is more complicated than most entrepreneurs realize. Organic traffic is a term used to describe visitors that arrive on a website as a result of an unpaid search result. Over 51 percent of all website traffic comes from this type of organic search.
Keeping up with the latest trends in the world of SEO is important, you also need to avoid forgetting about tried and true marketing methods and techniques. The following are some fundamental SEO tactics you should still be using in 2020.
Technical SEO is Important
One of the first things a visitor to your website will notice is how fast it loads. If your website is slow to load, it can lead to visitors getting frustrated and leaving. Not only do consumers pay attention to things like page load speeds and broken links, powerful search engines like Google also notice them. If your website is not performing up to Google’s standards, it can drastically affect your rank on search engine result pages.
Instead of letting technical issues derail your mission of search engine domination, you need to take action at the first sign of trouble. Generally, slow page load speeds will be caused by things like large image files or issues with your hosting provider. Identifying and fixing these problems is vital when trying to increase the amount of organic traffic your website receives.
Filling Your Website With Relevant and Popular Keywords
When consumers perform a search related to your industry, you want them to see your website at the top of the search engine results page. The only way to accomplish this goal is by using relevant and popular keywords in the content on your site. While the methods used to incorporate the right keywords into website content have changed over the years, using the right keywords is still the cornerstone of any successful marketing campaign.
In the past, marketing professionals focused solely on keyword density. This generally led to the content on a website being stuffed with certain phrases. These days, you can be penalized by Google if keyword stuffing is detected. Finding a way to incorporate keywords naturally is essential when trying to improve your website’s rank on Google.
Well-Written and Engaging Blog Content
Not only does the content on your website need to feature the right keywords, it also needs to be both informative and engaging. Modern consumers are on a never-ending search for relevant information. By providing them with well-written blogs, you can win over visitors to your website.
Posting new blogs regularly is also important when trying to stay on Google’s radar. Promoting your new blog content on social media platforms can increase the traffic your website receives.
Need Help Creating an Online Presence?
Are you tired of your business website not producing quality leads? If so, Small Biz SEO can help you out. Our goal is to provide small businesses with marketing help that is both effective and affordable. Contact us now for more information about the services we provide.
By, Peter Roesler, President of Small Business SEO. 25+ years in marketing! Yippee.
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