Are you ready to create a successful search campaign for your business? Are you unsure how to get started? If so, some tips that will help you get started can be found here.
Start with Keyword Research
While you may think you know your business and what your customers are looking for, you cannot rely on your instincts when selecting the right keywords. You must conduct research first.
Research, early in the process, plays a huge role in figuring out the right keywords and phrases to drive relevant traffic to your site. When you do this, you will know from the beginning of the terms you plan to bid on have search volume. You can also find other keywords that are relevant to your services and products.
In your Google Ads account, you will find a Keyword Planning tool. This is where you can find search volumes, expected CPC (cost-per-click), and potential keywords. However, if you do not want to use that, there are many other keyword tools available online.
Create an Effective Campaign Structure
Your account structure is essential to the success of your campaign. You want to avoid a huge mess. When you have a clear structure, you can manage various campaign groups, budgets, and KPIs without issue.
Unless you have a huge account, you will probably only have a few campaigns going on. They will also likely be separated based on their purpose or goal, such as sales, traffic, leads, etc. Under each of your PPC campaigns, you need a specific set of ad groups. Based on your keyword research, group your relevant keywords together to create these ad groups.
Ad Copy Considerations
You have to get the ad copy right. To do this, you must think from the perspective of your customers. At the same time, would encourage you to click on an ad.
As standard practice, try to use keywords in your headline and keep the copy relevant to your users’ searches. When you do this, you can boost your quality score, which is a win-win situation. Ensure you are sending your users to a relevant and easy to navigate landing page if you want to achieve an even higher quality score.
Another crucial step when writing quality ad copy is to split test several variations by trying out different messaging in every ad. As time passes, you can collect enough data to figure out what the highest performing ads are, and you can create all-new ads by combining the most effective elements to test further.
Creating a Successful Search Campaign
There are more than a few things to consider when it comes to creating a successful search campaign. Be sure to keep the information here in mind to maximize the ads’ effectiveness and get the desired results. If necessary, engage the professionals’ help to optimize your campaigns further and ensure success for your ads and achieve more conversions. Being informed is the best way to create a quality search campaign.