Marketing Plan Changes You Need to Make to Survive the Downturn Caused By COVID-19Over 96% of Americans are currently under a stay at home order. These orders have been issued by several states to slow the spread of COVID-19. Many of the non-essential businesses in these states have also been ordered to close. If your business is one of the many ordered to close, your main goal should be preparing for the economic downturn this will cause.

The best way to do this is why changing and optimizing your existing marketing strategy. Making these changes and preparing for life after the COVID-19 pandemic has passed is crucial if you want to avoid long-term damage to your business. Below are some changes you need to think about making to your current marketing plan in response to this global health crisis.

Gather Information About Your Existing Marketing Campaigns

The only way to see where changes need to be made to your existing marketing campaigns is by looking at the results they are producing. Whether you are investing in Google AdWords or content marketing, you need to make sure your money is being well spent. One of the best ways to monitor the traffic your website receives is by using Google Analytics.

If you are confused about how to implement and use this tool, then working with experienced marketing professionals is a great idea. The information from Google Analytics can help you figure out what marketing campaigns are producing results and which ones aren’t can help you in this time of crisis. Taking money out of campaigns that aren’t producing and putting it into proven marketing methods can help you increase the number of sales leads you receive.

Retaining Your Existing Customers is Crucial

In times of crisis, your main focus should be on keeping existing customers happy and engaged. You spend far more money trying to attract new customers than you do keeping existing customers interested in what you are doing. Investing in new blog content is a great way to accomplish this goal.

Publishing new blogs that are related to how your business is dealing with the COVID-19 crisis is important. Providing customers with this information will help you appear more transparent and reliable. Allowing professionals to develop and optimize this content for search engine success can help you drive more organic traffic to your website.

Use Positivity to Drive Sales

As millions of Americans self-quarantine, they are turning to the Internet for entertainment, inspiration and information. Making sure consumers find positive information about your company is crucial. The best way to accomplish this is by putting social proof on your website. Taking positive reviews from customers and putting it on your homepage is a great way to turn visitors to your website into actual customers.

Let Small Business SEO Help You!

Now that you know about the marketing changes you need to make, it is time to get to work. The team at Small Business SEO is here to help you conquer the world of online marketing.