Have you heard of brand storytelling? It’s not a new concept, but in the marketing world, there are many who overlook how effective it can be – don’t let this happen to you.
Businesses that are using brand storytelling as part of their customer outreach efforts are attracting new customers at much higher rates than the companies that rely on social media alone. When you create stories to help build your brand presence, it helps you create a company persona, while fueling your outreach and even boosting your SEO. From big names like Phil Knight to Richard Branson, storytelling is something that the greatest brands have been using for years to achieve their high levels of success.
If you are ready to use storytelling as part of your marketing efforts, learn how to make it work here.
Have a Specific Audience in Mind When Creating Your Brand Stories
When you do this, it is possible to create content that is more relevant to your target audience. If you create a generic story, the chances of it being shared on social media are low. The more precise the content is, the better chances that your target audience is going to share it on their own network.
Try to make consuming your content worthwhile for your audience. This means answering what questions they have, providing tips, and leaving them with the “wow” reaction regarding what a good read you provided.
Carefully Choose Headlines
Your titles, headlines, and even the taglines are an effective way to use storytelling. Think of it this way – if you saw the title you created on your Instagram stream, would you find it interesting? This doesn’t mean using clickbait titles – it won’t work and will even be a bigger fail of the content you create doesn’t deliver.
Be sure that you create click-worthy titles and that your content is share-worthy. This is considered the “secret sauce” of storytelling success.
Create Evergreen Content That Is Keyword-Rich
While creating a blog post around the latest social media trend may help you acquire some clicks now, they aren’t going to continue coming in down the road. You want to create content that is evergreen, which means it will continue bringing in more clicks for years to come. Be sure you are creating stories that will withstand the test of time.
Create a Storytelling Strategy
Are you effectively building a brand voice that is consistent and cohesive? Are you planning your seasonal content ahead of time? If you want to achieve success with these storytelling efforts, you have to have a plan or a strategy in place.
Using Storytelling for Your Brand’s Success
As you can see, there are more than a few benefits offered by using storytelling to market your brand. Be sure to create your own strategy and then measure how successful your efforts are. If you need help with this, read our latest blog post on what custom metrics to track.
By, Peter Roesler, President of Small Business SEO. 25+ years in marketing! Yippee.
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