Tracking the flow of traffic coming to your business website is important. Knowing where this traffic is coming from can help you optimize your marketing campaigns. For years, business owners, marketing professionals and entrepreneurs have used Google Analytics to track the traffic their website receives. In fact, estimates show over 60 million websites use this program.
Most people who use Google Analytics fail to realize they can set and track custom metrics with this program. Using this level of customization allows you to find out more about the modern consumer and what they are reacting to on your website. The following are some of the custom metrics you need to think about tracking with Google Analytics.
Tracking Blog Comments is Important
The main goal you should have when using Google Analytics is collecting data to use in your marketing campaigns. The more you know about your core audience and what type of content they engage with, the easier it will be to have success. This is why creating a custom metric to track the comments on your blogs is a good idea. Seeing what readers of these blogs are saying can help you figure out whether you are on the right track with the content on your website.
For instance, if all of the comments on a blog are in relation to grammatical errors or lack of factual content, you need to audit the rest of your blogs to see if this is a trend. The best way to avoid these types of content-related problems is by hiring professionals to write and publish your blog content. With this professional help, you can get your point across in a clear and concise manner.
The Power of Video Tracking
As most successful business owners know, using multiples types of content on their website is the best way to keep consumers engaged. This is why video marketing has become so popular in the past few years. Making sure visitors to your website are watching your videos is easy when creating a custom metric to track video usage in Google Analytics.
With this custom metric, you can figure out how long consumers are watching the videos before exiting. Using the information from Google Analytics to change and perfect your video marketing strategy can help you increase the number of quality sales leads your website produces.
How Often are Social Share Buttons Being Clicked?
Another important custom metric you need to track with Google Analytics is social share button clicks. Seeing how often visitors to your website are actually sharing your content on their social media pages is a great way to see if alterations need to be made. If none of your content is getting shared on social media, you need to work on making it more entertaining and engaging.
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By, Peter Roesler, President of Small Business SEO. 25+ years in marketing! Yippee.
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