Finding a competitive edge is essential when trying to gain the lion’s share of your local market. As the methods and technology used in the world of marketing changes, you will have to adapt. Data-driven marketing campaigns are all the rage right now and for good reason. Approximately 65 percent of the business owners polled in a recent survey claimed their spending on data-driven marketing was increasing this year.
Some business owners hear the term “big data” and immediately get apprehensive about learning how to use it. Collecting and harnessing the power of data can help you reach your core demographic with great content. Read below to find out more about how to use big data to increase the effectiveness of your online marketing efforts.
Figuring Out What Type of Content Buyers Want
A great blog post or engaging social media post can help you attract attention from potential customers. The biggest misconception entrepreneurs have regarding these posts is that there is no formula to increase engagement. In reality, the power of big data can help you find out more about your ideal consumer and what type of content they engage with.
Knowing what content can be used to move consumers further down your sales funnel is crucial. For instance, if your audience is younger, chances are they respond better to video marketing. Younger consumers have a notoriously short attention span, which is why using video is a good idea. Tracking metrics regarding which pages on your website are being visited the most can also help you tailor your content to fit the needs of your core demographic.
Monitoring Google Trends
One of the most used search engines on the planet is Google. Optimizing your marketing strategy for success on this search engine will take work. One of the most approachable ways to use big data is with Google Trends. This program shows you trending topics that relate to your industry and its total search-volume. If you notice a particular topic or keyword is trending high, developing content related to these keywords is vital.
Google Trends can also be used by business owners who are thinking of expanding into new countries. Seeing just how popular a particular product or service is in another is crucial before taking this leap. Big data can provide you with the information needed to develop a solid game plan for expansion.
The Power of Real-Time Personalization
The main elements you need for great customer engagement is relevancy and timeliness. Using big data can help you see what a consumer wants in real-time. Sending personalized messages to these consumers regarding their visit to your website can help you increase sales substantially.
Don’t Let the Data Revolution Pass You By
As you can see, big data is changing the world of marketing. Learning about data-driven marketing and how to use it to your advantage is the only way to grow your company. Check out this article if you want to learn more about structured data and how Google uses it to rank websites.
By, Peter Roesler, President of Small Business SEO. 25+ years in marketing! Yippee.
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