On average, 75% of online consumers don’t venture past the first page of search engine results. This is why getting your business website to the top of Google is so important when trying to expand your reach and create sales leads. Abiding by the “if it’s not broke, don’t fix it” principle when it comes to your website can be disastrous. Over time, you will have to update your website to keep the design and content is has fresh.
Failing to refresh your business website regularly can result in a number of sales leads being squandered. While performing these updates will be time-consuming, it is worth the effort considering the boost it can provide both your website and your brand. Follow the tips below if you want to refresh your website to attract more attention from consumers and search engines.
Check the Links in Your Content
Most SEO-savvy business owners understand the value that well-placed links bring to their content. A well-placed link not only helps you grab attention from Google, it also provides readers with more content. However, you need to make sure the outbound and inbound links in your content are functional. The older your content gets, the higher the risk will become of them not working.
If the content on your website is filled with broken links that don’t work, it can affect your ability to move up the search engine results page ladder. This is why auditing your content and replacing broken links is a wise move. If you don’t have the time to audit your content for these broken links, working with marketing professionals is advisable.
Reassess Your Keyword Strategy
Driving organic traffic to your website will require the use of relevant and popular keywords. Some business owners go years with the same keyword strategy in place and their website traffic levels suffer as a result. Search engine optimization is an ever-changing field, which means you have to routinely update the strategies you are using.
Targeting unpopular keywords with your website content can lead to a lot of money and time being wasted. This is why you need to reassess your existing keyword strategy to ensure it is still effective. If it is not, it’s time to contact Small Business SEO for help. Our team will work hard to create a comprehensive and successful keyword strategy for your business website.
Change Your Calls to Action
Moving consumers from blog content to the next stage of your sales funnel will require the use of calls to action. This is the part of your content that informs readers about the next steps they need to take. Usually, business owners will use their calls to action to encourage consumers to contact their company or try their products. Changing these calls to action up over time is a great way to keep them fresh and effective.
Don’t Be Afraid of Change
Allowing your website to remain outdated will result in lost revenue. With the help of Small Business SEO, you can make the right changes to your website.
By, Peter Roesler, President of Small Business SEO. 25+ years in marketing! Yippee.
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