Brand Building 101: Why Search Engine Optimization is a Must For Any Small Business
Consistent brand presentation across a variety of online platforms can provide a 23% boost to a company’s annual revenue. Creating an instantly recognizable and trustworthy brand is an extremely complex job. While a great logo and providing top-notch customer service can help you build a great brand, you will also have to focus on creating an online presence.
Investing in a great looking website is just the first step in creating an online presence. Optimizing your new website for maximum search engine impact is also important. Read below to find out why search engine optimization (SEO) is a must for all small businesses.
Great SEO Leads To a Better User Experience
Most business owners fail to realize that sound SEO practices can actually enhance the user experience of their website. In the past few years, the Featured Snippet at the top of Google’s search engine results page has become a highly coveted spot. This snippet is designed to provide a search engine user with a direct answer to their query.
The only way to get your website featured in this highly-coveted spot is by focusing on user intent as you develop new content. If your content is written for your target audience, it will enhance the user experience your website offers. Rather than trying to figure out how to use SEO to provide a great user experience, you need to leave this job to professionals. A professional will be able to use the right tactics to increase organic traffic to your website.
The Power of Organic Search
For the most part, organic search engine traffic is the main source of traffic business websites have. Increasing the amount of organic traffic your website receives requires the creation and implementation of an SEO strategy. This strategy will need to include things like regular content updates, the use of popular keywords and active social media accounts.
If you don’t have the time or skill needed to produce content and publish it regularly, you need to let professionals help out. Ignoring the power of SEO-optimized content can result in your website dropping off of the first page of Google. Inexperienced business owners also run the risk of making mistakes that can result in Google penalties. Instead of letting your investment in a new website be wasted due to these mistakes, you need to hire professionals to manage your online marketing campaign.
Influence Consumer’s Buying Decisions
Before investing in a product or service, most modern consumers will do tons of online research. When researching the types of products/services your business offers, you need to make sure consumers see your website at the top of the search engine results page. If your website is featured prominently on a search engine results page, you have the power to influence consumers to invest in your products/services. Rising through the Google ranks is only possible if you invest in search engine optimization.
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
cookielawinfo-checkbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.