Over 57% of online consumers claim they won’t recommend a business that has an unreliable or unappealing website. The website your business has can act as an online hub for information and consumer engagement. Since many people are stuck inside during quarantine, the amount of online traffic and sales have increased substantially. If you are trying to strike while the iron is hot, it is time to optimize your website for success in 2021.
Business websites that are boring or that lack relevant information confuse and alienate online consumers. Rather than allowing common web design and content mistakes to lessen the impact of your website, it is time to take action. Here are some ways you can drive more traffic to your website in 2021.
Focus on Ranking For Featured Snippet
Nearly 90% of the traffic that websites receive come from search engines. In the past, business owners focused all of their marketing efforts on rising higher on the search engine results pages. While this is still important, you now have to invest time and energy attempting to land in the Featured Snippet spot on Google. This spot is generally reserved for direct answers to the question a search engine user has entered in. The Featured Snippet is one of the first spots on the Google search engine results page.
If your website lands in this coveted spot, you are sure to see a noticeable increase in the amount of web traffic you receive. Accomplishing this goal will require you to focus on developing content designed to answer commonly asked questions. Not only can this type of content inform consumers, it is also a great way to increase the chance of dominating the Featured Snippet spot.
Your Website Needs High-Quality Content
While there are a number of digital marketing trends you need to pay attention to, you never need to overlook the importance of great content. The average consumer reads blogs and watches videos from their favorite brands. If you have a consistent flow of high-quality content on your website, you will also be able to attract attention from powerful search engines like Google.
Participating in social listening is an excellent way to keep your finger on the pulse of what your audience wants to hear. Asking your audience what type of content they want you to develop is an easy way to achieve your marketing goals and create a dialogue with consumers.
Use the Full Power of Social Media
If you are investing time and money into the development of new website content, then you have to promote it. Using your social media accounts to create awareness of this new content and the value it offers is a smart idea. Staying active on social media also allows you to stay on the radar of modern consumers, which can be very profitable.
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If you are struggling to drive traffic to your website, contact Small Business SEO and let us help you fix this problem.
By, Peter Roesler, President of Small Business SEO. 25+ years in marketing! Yippee.
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