In the past month, the world we live in has been turned upside down due to the COVID-19 pandemic. If you own a business, your main objective needs to be keeping your customers informed about what you are doing in response to this global health crisis. Sending out emails to your audience is one of the most effective ways to convey this message. There are over 250 million email users in the United States.
This means that most of your customers should have an email address you can use to send out these messages. Learning how to correctly structure and word these important messages is crucial when trying to engage your audience. Read below for some tips on how to construct emails about your company’s response to the COVID-19 pandemic.
You Don’t Have to Send Out a Dedicated COVID-19 Email
One of the biggest misconceptions business owners have about relaying information about their response to this global health crisis to their audience is that a dedicated email is needed. If you are like most business owners, your main goal is to avoid sending out tons of email messages to your customers. The more emails you send to consumers in a short amount of time, the higher the risk becomes that they won’t be read.
If you want to avoid sending out a dedicated email about this topic, then you may want to include a snippet about your COVID-19 response in your monthly newsletter. A small section about any changes that you are making in response to this pandemic is a good idea. Not only does this snippet help you convey important information, it also allows you to avoid sending multiple emails to customers in a short period of time.
Make Sure the Email Only Includes Useful Content
If you feel like a dedicated email regarding your company’s response to the COVID-19 pandemic is needed, then properly structuring this message is crucial. A dedicated email about this subject needs to feature genuinely useful content. Rather than including information about sales or promotions you are currently running; this email only needs to have information about changes in operating hours and other similar information. By keeping this email straightforward and informative, you can convey your message easily to the reader.
The Email Should Be Easy to Scan
As you start to write and edit your email to consumers, take some time to improve its readability. Ideally, your email should have bolded sub-headings, bullet points and short paragraphs. Making your email easy to scan is crucial when trying to make sure recipients get the pertinent details of your company’s response to the COVID-19 pandemic. Allowing other team members to read the email before you send it out can help you find and fix problems easily.
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By, Peter Roesler, President of Small Business SEO. 25+ years in marketing! Yippee.
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