Social media is a powerful tool that marketing agencies and small businesses can access. However, you may not realize that when you use social media to its full potential, it may help improve the search engine rankings for your blog or website.
Are you wondering how social media can be used to improve small business SEO? Keep reading to find out.
The Impact of Social Media on Search Engine Rankings
How social media can impact your SEO for small business can be a confusing topic. After all, Google has stated that social media doesn’t impact your site’s ranking directly. Even though this is the case, social media is still a powerful SEO tool. and this is how you can you leverage it for its indirect benefits.
Reinforce Relevance by Activating Your Brand Community
Building an online community with the help of social media is a great way to further your reach and garner attention from search engines like Google. There are many ways that you can build a community around your brand. This community-building process should start with the creation of daily posts on social media.
These posts should be a good mix of both entertaining content and attempts to sell your products/services. You also need to make an attempt to go and follow new people on platforms like Twitter. In some cases, following someone will lead to them following you back. When this happens, you will have an opportunity to expose your brand to a new audience.
Humanizing your social media brand by responding to post comments in a personable and respective way is also a good idea. By responding to these comments, you can show potential customers just how attentive your business is.
Reduce Word Count
Although the “perfect” length of content or copy of your social media posts will vary from platform to platform, it has been found that less is more on social media. In fact, the click-through rate for posts on Facebook that are a paragraph (or longer) is two to six times lower than updates that are just 40 characters long.
Instead of using longer content for social media posts, use lower word counts with a clear and concise message. This will improve engagement with your brand and will have a greater benefit to your small business SEO.
Let People Know What You Want Them to Do
In some situations, your audience just needs to know what you want them to do. A fast search of the most clicked posts on social media will prove that most of them have something in common – they contain call-to-action phrases. Try using words and phrases such as “see,” “follow,” “like,” “retweet,” and “check out.” This social media strategy will encourage people to interact with your content.
Never leave shares, conversions, or clicks up to chance. Instead, make it clear if you want visitors to do something.
Making the Most of Your Social Media Content
If you want to use social media to improve your small business SEO, the tips and information here will help. Be sure to integrate the right words in the right way to see the benefits you expect. This will pay off in the long run and help you achieve the success you hoped for.
By, Peter Roesler, President of Small Business SEO. 25+ years in marketing! Yippee.
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