Many studies have been conducted that show a correlation between how successful a business is and its consistent brand representation across multiple online platforms. If your marketing efforts lack consistency, this can be viewed as problematic by modern consumers. Most people want to deal with brands that present an accurate representation of who they are regardless of what online platform they are using. 

Social media and content marketing are two of the most common tools business owners use to draw attention to their brands. When developing content marketing and social media campaigns, you need to ensure there is a great deal of synergy between the two. Below are some effective ways to can make your social media and content marketing campaigns harmonious. 

Be Strategic About Which Social Media Platforms You Use

Some business owners think that achieving online success is only possible if they set up accounts on every social media platform under the sun. While having more social media accounts can improve the amount of attention your garner, it can also get in the way of marketing synergy. The last thing you want to do is waste time and money on social media platforms that aren’t used by your core demographic. 

If you want your content to make a big impact on social media, then you have to choose the right platforms. Before you start investing money into social media marketing campaigns, you should consider the type of people that use them. For instance, if your target audience is above the age of 30, you probably need to use Facebook to generate leads. If you are looking for a younger audience, then platforms like Instagram and Snapchat are probably safe bets. The more you know about your audience, the easier it will be to choose the right social media platforms to promote your content with. 

Let Social Media Lead You To The Right Content Topics

The average business owner will create new content first and then go to social media to promote it. If your main objective is to create synergy between your content marketing and social media, then you need to flip this process around. Before you come up with new topics to cover in your content, participate in a little social listening. 

Getting a feel for the topics your followers are discussing can help you hone in on new content ideas. Putting out content about subjects that are already popular can boost your online visibility in no time. 

It’s All About The Right Tone

How your brand is perceived online has a lot to do with the tone you use on social media. If you want to build an online following and spread the word about new content, you have to consider the tone being used on different platforms. If you are primarily marketing your business on Facebook, then your tone should be friendly. When posting on Facebook about new content, be sure to include pictures. Studies show that Facebook posts with pictures do much better than those without them. 

Implementing the tips in this article will allow you to create cohesion between your business social media accounts and your content marketing efforts.