In the past few years, search terms featuring words like “near me” has increased by over 150 percent. This means that more consumers than ever before are looking for local shops to frequent. Most business owners are focusing on driving holiday traffic to their websites and storefronts. If you are not currently investing in localized SEO campaigns, now is the time to start.
When consumers in your local area search for products/services you provide, showing up on the first page of Google is crucial if you want to close the sale. Are you trying to dominate local search this holiday season? If so, read the great information below.
Work on Highlighting Your Local Relevance
A recent study found that nearly 75% of online shoppers want to support businesses in their local areas. If there is any doubt about where your business is located, you need to address these issues immediately. When an online consumer can’t confirm if your business is located in their local area, they will usually get frustrated and leave. If you want to adequately highlight your local relevance, you should do things like:
- Generate content for people in your local area
- Implement localized keywords
- Claim your Google My Business listing
- Add local reviews to your homepage
- Offer curbside pickup options for local people
By making these changes, you can erase any doubt about where your business is located. If an online shopper can easily confirm you are a local vendor, they may be motivated to make a purchase.
Provide Local Consumers With Current Information
The COVID-19 health pandemic has changed the way business owners operate. In many areas, business owners are only allowed to let a certain number of people in their storefront. Instead of making consumers hunt for information about how your business is handling the pandemic, you need to offer this information in an easy to digest format.
Letting consumers know your store hours and what type of restrictions you have to implement during the holiday season is important. The more you can tell online consumers about their shopping options, the easier it will be to increase the number of sales leads you generate.
Offer Attractive Discounts to Local Shoppers
The financial impact of the COVID-19 pandemic is also being felt this holiday season. Consumers are looking for great deals this holiday season because they don’t want to spend a ton of money. If you want to attract more local consumers, then offering great discounts this holiday season is a must. One of the best ways to motivate consumers to use the discounts being offered is by creating a sense of urgency.
You also need to think about limiting the number of people who have access to these discounts. For instance, offering an online-exclusive deal can help you attract more buyers and increase your bottom line. If a person feels like they are getting a special deal, they are more likely to spend money with your business.
It’s Time to Take Action
Using the tips in this article can help you corner your local market. Contact Small Business SEO for help with your holiday marketing campaigns.
By, Peter Roesler, President of Small Business SEO. 25+ years in marketing! Yippee.
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