Over 4 million Facebook likes are generated every minute. If you are trying to generate leads with your business Facebook, getting lots of likes from followers is imperative. Getting your followers to both like and engage with the posts you make is harder than you probably realize.
Facebook users are bombarded with new content every time they log in. This is why your main focus needs to be setting your posts apart from the competition. Are you trying to increase engagement with your Facebook posts? If so, check out the helpful information below.
Use Imagery to Inform Facebook Users
There are various components to consider when crafting your Facebook posts. Before you post something to your company’s Facebook page, you need to think about what you are trying to accomplish. Are you trying to teach consumers about your products/services? If so, using high-definition images in your posts is a great idea.
Providing an appealing picture of your products can grab the attention of someone scrolling through Facebook. Once you have their attention, you want to move them to the next stage of your social media sales funnel. This usually means you will have a link to your website below the photo. Creating a specialized landing page for the product you are trying to sell is a must. These specialized pages should tell consumers everything they need about the product and how it can benefit them.
Start a Dialogue with Your Followers
Before expanding into new markets or developing a new product/service, business owners need to do some market research. Getting feedback from your existing customers regarding what they would change about your existing product/service is important. Starting a dialogue with your Facebook followers starts with posts that ask them questions.
Asking your followers about their experience with your company and what they would like to see your business go in the future can help you greatly. Taking the feedback you get from these posts and using it to chart a course into the future is smart. Giving your audience exactly what they want will help you achieve the success you are after. Making big changes to your business model or product/service line without this feedback can result in big mistakes being made.
Post Positive Customer Reviews and Testimonials
Generating sales leads with your Facebook page is no easy task. Modern consumers want to engage with brands they can trust. Establishing trust with people who have never used your product/service will require the use of customer reviews and testimonials. Over 80% of consumers look at the online reviews a business has before using them.
By showcasing these positive reviews and testimonials, you can win over consumers in no time. You also need to put positive press about your business on your website homepage.
We Can Help You Generate Leads with Facebook
If you are trying to turn your Facebook business page into a lead generation machine, contact Small Business SEO for help.
By, Peter Roesler, President of Small Business SEO. 25+ years in marketing! Yippee.
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