Having an active Facebook business page can help you further your reach and grow your customer base over time. Failing to have a presence on popular social media websites like Facebook can make it difficult to blow past the competition. If you are relatively new to the world of Facebook lead generation, there is a good chance that you will make mistakes. 

The best way to avoid these mistakes is by educating yourself about Facebook best practices. Working with knowledgeable marketing professionals, like Small Business SEO, is also crucial when trying to have success with your online lead generation campaigns. Do you want to boost engagement and drive more traffic to your Facebook business page? If so, check out the best practices below.  

Industry Tips Help Generate More Engagement

The type of content you provide to your Facebook audience can make or break a lead generation campaign. The average Facebook user has no shortage of business-related posts to look at on their timeline. The main mistake business owners make when trying to establish credibility and grow their Facebook audience is posting things that aren’t related to their industries. Displaying your knowledge of the industry your business operates in can help you build trust with your audience. 

Providing industry-specific tips to followers of your Facebook business page is a fantastic way to highlight your knowledge. Highlighting the products/services you sell in these tips is also a good way to attract new customers and drive traffic to your website. 

Get Candid With Your Audience

Authenticity is one of the main things modern consumers want from the businesses they use. If a person feels like a brand is hiding something or not being forthright, they will be hesitant to use them. While it is important to put your best foot forward on social media, you also need to show your followers the human side of your business. Providing your followers with a peek behind the curtain is a great idea. 

You also need to highlight your employees in these candid posts. The more people you have to tell consumers about the benefits of products/services, the better you will fare in the online space. 

Brand Your Pictures and Infographics

Over 2 billion people use Facebook on a monthly basis. The one thing most successful businesses on Facebook have is an instantly recognizable brand. Some small business owners fail to realize that the most iconic brands in history were once virtually unknown. Creating mass awareness of your brand starts with making small strides towards your goal. One of the best things you can do when trying to enhance brand recognition is branding all of the photos and infographics you put on Facebook. This small change will pay off in a big way in the future.  

Using these best practices can help you generate sales leads with your Facebook business page. Rather than taking on the world of Facebook marketing alone, you need to let our team help you navigate this online space.