The average business owner spends a lot of time figuring out how to drive traffic to their website. Not only will you need to figure out how to increase traffic to your website, you also need to consider how to keep people on the domain for long periods of time. User engagement is a term used to describe when visitors to a website stick around to read, absorb and share the content they find. If your website is boring and devoid of relevant content, converting visitors into actual customers will be difficult, even with the best digital marketing efforts.
Various studies have shown that the average consumer develops an impression of a business after only a few seconds on their website. If the web design and content aren’t optimized for user engagement, you will lose a lot of potential customers. Below are some common elements the most engaging websites share and why it is important to implement these elements into your own website.
Internet Users Love Fast and Simple Websites
In most cases, your website homepage is the first thing a potential customer will see. If this section of your website is cluttered or difficult to navigate, conversion rates are sure to plummet. Instead of putting too much flash and content on your homepage, simplify the design for maximum impact. Utilizing white space will make the content on your homepage easier to digest.
The most popular websites online are also extremely fast. Most Internet users have a very low tolerance for slow-loading pages. If a person has to wait more than a few seconds for your website to load, they are probably going to move on without retaining your brand message. Taking the time to test your website and address problems that might be slowing it down is a great way to make your domain more engaging.
Longer Blogs That Are Easy to Scan
One of the best ways to achieve your goal of search engine domination is by creating new blog content on a weekly basis. If you want to improve the level of engagement this content receives, then writing longer blogs is a good idea. Studies have shown that blogs that feature 1,500 words or more perform better than shorter content. If you need help writing this content your digital marketing expert can help.
Making sure this longer content is easy to scan is also important. Implementing the use of headers, bullet points, and shorter paragraphs can help website visitors scan content and find the information they want in a hurry.
Highlight Related Content
When a person lands on your website, it is usually because they are hungry for information about your industry. Popular websites make a habit of displaying related content to their users. If a person reads a blog about a particular subject and sees that you have other content related to this subject, they will probably check it out. This means they will stay on your website longer. By displaying related content at the bottom of each of your blogs, you can improve bounce rate and your ability to convert website users into customers.
By using the tips in this article, you can make your website more engaging and popular.
By, Peter Roesler, President of Small Business SEO. 25+ years in marketing! Yippee.
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