One of the main things you need to do to win over online consumers is to provide them with a variety of engaging content. Relying too heavily on one type of content to achieve your search engine optimization (SEO) goals can be disastrous. This is why you need to invest in an array of different digital content. One of the best things you can do when trying to reach modern consumers is to add video to your marketing strategy.

Nearly 93% of the businesses that invest in branded video content gain new customers. Are you curious about how adding video content to your marketing strategy can help with search engine optimization? If so, check out the information below. 

Good Videos Keep People On Your Website Longer

When ranking a website, the Google algorithm considers a variety of factors. The amount of time consumers spend on your website is definitely something Google checks when crawling your domain. If people stay on your website for longer periods of time, it shows Google that the content it contains is engaging and informative. 

Bounce rate is a term used to describe the number of people that exit your website after viewing only one page. If your bounce rate is high, then it is time to add more video content to your website. Studies show that engaging and entertaining videos can keep people on a website for longer periods of time. The longer a person stays on your website, the higher the chance becomes of them actually making a purchase. 

Google Likes Website With a Mix of Blog and Video Content

If you want to rank higher on popular search engines like Google, you need to familiarize yourself with the algorithms they use. The Google algorithm crawls the content on a website to get a feel for what the business in question has to offer. Not only does this algorithm look at blog content to determine what a business does, they also check the video content on the website. 

Having the right balance of video and written content is a great way to stand out from your competition. Instead of rushing through the video content creation process, you need to focus on making relevant and high-quality videos. This will require both in-depth research and the help of marketing professionals. 

Generate More Website Traffic With The Help of Videos

One of the main things you need to do to grow your online presence is to drive more traffic to your website. While accomplishing this goal will require hard work, it is definitely worth the effort. Adding more video content to your domain is a great way to drive more organic traffic to your website. 

Most modern consumers will click on videos that pop up in their Google search, especially if these videos feature content designed to answer their query. Looking at popular industry-specific keywords is a great way to come up with ideas for your video content. 

As you can see, high-quality, relevant video content can help you boost your visibility on search engines like Google.