Shopify makes it easy to set up a store and start selling. However, if your conversion rates are less than exciting, it can impact your drive to keep going. Even if people visit your store, if they don’t buy anything, it means you are losing money.
Here you can learn more about the steps you can take to significantly boost your Shopify store’s conversion rate and learn how to make more sales.
Implementing these tips will help propel your Shopify store to success. They will also help increase your conversions, which will increase your profits and ability to grow.
Choose High-Quality Product Images
Do you want more people to purchase your products? If so, you must show them what they are getting. This is where quality product images come in. Be sure to choose shots showing the products in the best light possible. Use the zoom feature to give customers a close look, too.
The images you post can make or break a sale. Don’t let this be the reason customers go to your competition.
Create Detailed Product Descriptions
Besides superior images, you also need great descriptions for your products. Create concise and clear product descriptions highlighting each product’s features and benefits. Make sure you choose keywords for each description and that they appear in search results.
If you need inspiration for your product descriptions, there are helpful tools like Jasper or Copy.ai that can create AI-generated text for you. Using these requires entering the product’s name and a brief description. After that, the tools will generate a quality product description.
Keep Your Shopify SEO Up-To-Date
The more traffic you drive to your Shopify website, the easier it will be to improve your conversion rate. The main thing you need to do to improve the flow of traffic to your website is to invest in search engine optimization (SEO).
Some of the best ways to improve your Shopify SEO include:
- Optimize site speed
- Data-driven keyword research
- Create great blog content
- Improve metadata
Once you have a great SEO foundation for your Shopify website, you have to maintain it. With the right professional help, you can easily maintain and improve your Shopify SEO.
Create Quality and Compelling Product Videos
Video is an extremely important part of online marketing. It’s also a great way to sell more products. You can create informative and short videos that show your products being used and explain what makes them unique. It’s also possible to use video to tell more of your brand’s story, which can help to establish a connection between you and your customers.
You can find more than a few video editors online; however, using something simple, like Wave, which provides audio, stock images, and video templates, is smart. You don’t need video editing skills and can create a higher-quality video in just a few hours.
Use Ratings and Reviews from Customers
Reviews and customer ratings offer powerful ways to increase your overall conversion rate. Be sure to include customer reviews you have received on the actual product pages and use a rating system, which can help customers make fast decisions.
Take Advantage of Social Proof
Social proof is the concept that people are more likely to act if they see others have already done this. You can boost your conversion rate by showing off customer testimonials, sales numbers, and social media shares.
Use Trust Logos and Seals
It’s important to make sure your customers feel confident when it comes to buying from your store. To make this possible, you should use trust seals and logos. With these badges, you are showing that your store is trustworthy and reputable. Over time, this is going to help increase your conversions.
However, you should not go crazy with these. Make sure they are small and don’t use too many different colors. The logos and seals will appear spammy if you don’t use these best practices.
Free Shipping Is a Must
Many shoppers don’t buy something online because they don’t want to pay the added costs, like shipping fees. If you offer free shipping, it helps to remove this barrier and encourages even more people to complete a purchase from your store.
Create a Compelling Call to Action (CTA)
A strong call to action is important for increasing your store’s conversion rate. Be sure your call to action is concise and clear, and put it prominently on each product page.
You should also ensure that the call to action matches your brand’s color scheme. This is going to help ensure you have consistency throughout your website.
Increase Social Media Activity
Gaining more social media followers lets you show your posts and products to more potential customers. It will also help you increase engagement. You can form partnerships, post high-quality content, and use the right hashtags.
Create a Catchy Headline
The headline you choose for product pages is the first thing a potential customer will see when they land on your pages. Be sure it is enough to grab their attention. Try using a headline that highlights your products’ benefits and encourages them to learn even more.
Test and Analyze the Results You Achieve
One of the best ways to boost the conversion rate for your Shopify store is to test various tactics and then analyze the results you achieved. You can also try other methods to see what works right for your store. The more you test and experiment, the more likely you are to increase your sales.
You can do this by making a single change to your store and then setting a test period for the change. It could be 14 days or an entire month. Regardless of what time you choose, use the same thing for each change you make. At the end of the test period, check the conversion rates to see how it was affected compared to the past month.
Make the Checkout Process Clear and Concise
Another important part of the buying process is checking out. Ensure the checkout process is easy to navigate and only request the necessary information.
Create and Use a Sales Funnel
The sales funnel process allows you to convert more of the website visitors into true customers. It begins by getting people to land on your site and convince them to purchase something. At this point, you can have a good chance of turning them into long-term, loyal customers.
It’s possible to use different tools for creating a sales funnel. Examples include email marketing, pop-ups, landing pages, and more. Consider using Apppmaker, which is a top Shopify mobile app builder. It can be used to convert your website into a mobile app and does not require technical knowledge. With this, you can easily target mobile users.
Implement A/B Testing
With A/B testing, you experiment with different features, like email copy and landing pages, to see what performs best. This is a great way to figure out what works and what does not. Once you know what works, you can implement it across the board to increase your conversion rate.
If you want to use this type of testing for your Shopify store for an email newsletter, you can create you’re a/B test email using platforms that are available online. With this, you can send out two different emails to a certain percentage of your audience. At this point, the platform will help you determine which email was the most successful based on the open and click-through rate. You can then send the rest of your audience the winning email.
Use Targeted Marketing
An effective way to boost your conversion rate is by targeting your marketing efforts to individuals who are most likely to be interested in your products. You can use marketing strategies created from gathered data to find your ideal customer and then focus your marketing efforts on reaching them.
Use a Pop-up Form
You can create a pop-up form to gather information about possible customers without being overly intrusive. For example, you can create a Shopify pop-up form to provide an incentive or discount for signing up for a mailing list or to request feedback about your customer’s experience with your Shopify store.
It’s possible to create pop-up and email forms through Shopify.
Offer Your Customers Discounts
Discounts are a proven way to get more people to purchase from your Shopify store. You can offer these discounts in several ways:
- Send out a discount code to your email subscribers
- Offer a discounted upsell of the same product right after someone purchases one
- Provide a discount code that is triggered by some type of exit-intent technology
Use Scarcity and Urgency Tactics
Scarcity and urgency are two of the most powerful tools in your marketing arsenal. You can use these to help boost your conversion rate. The way to do this includes adding phrases like, “Sale ends soon!” and “Only X left!” to create that sense of urgency among people who land on your site. It will encourage people who may be just browsing to purchase before they run out completely.
Increasing Conversions on Your Shopify Store Is Possible
As you can see, there are more than a few ways to increase conversions through your Shopify store. Be sure to keep the information here in mind, which will help you achieve the best possible outcome for your efforts. Remember, marketing isn’t a set-it-and-forget-it process. You need to make sure that you are taking the right steps and using the right tactics to keep old customers coming back and new customers seeing what you have to offer. The tips and information here will help you grow your Shopify conversions, resulting in more sales and success for your business.