Turning a startup business venture into your main money maker is not an easy task. If you want to give your business the best chance of succeeding, then you need to realize the value of marketing your products/services to online consumers. Millions of businesses in the United States invest a large chunk of their annual revenue in digital marketing campaigns. 

If you are just starting to realize how important cultivating an online presence for your business is, then you probably don’t know a lot about digital marketing. Most newcomers to the world of online marketing are curious to know are there different types of digital marketing? 

The short answer to this question is yes; there are many different types of digital marketing. Below we will discuss some of the most used types of digital marketing and why they are so important for cultivating your online presence. 

Tell Your Story With the Help of Content Marketing

When trying to find a particular product or service, modern consumers will start their search online. Google processes over 5 billion searches on a daily basis. In most cases, the links that show up in these searches will be to websites that have well-written blog content. Effective content marketing campaigns can help a business widen its reach and inform its audience. 

Developing great content that connects with your target demographic can be difficult if you lack copywriting experience. If you don’t feel like you’re incapable of creating great blog content, then working with a qualified SEO specialist is a great idea. Not only can these SEO specialists craft great blog content, they can also optimize it for search engine success. 

Search Engine Optimization is Powerful

Getting your website on the first page of Google search results can help you increase the number of quality sales leads you receive. However, getting to the top of a search engine results page takes a lot of hard work. Search engine optimization techniques are used to help business owners reach their target audience. 

A sound SEO strategy will include things like:

  • Keyword research/implementation
  • Content indexing
  • A good linking structure

The key to having success with SEO marketing is monitoring your results and making the appropriate changes. 

Provide Better Consumer Engagement with Social Media Marketing

Once you start producing content, promoting it should be a priority. Without proper promotion, your content will produce a low number of leads. Using popular social media platforms is one of the best ways to draw attention to your content. Posting something new on your social media profiles daily also helps you keep consumers interested in your brand. 

Posting a mix of both promotional and informational content on your social media page is crucial when trying to win over potential customers. Driving traffic from social media to your website is a great way to grow your customer base and your bottom line. 

By using the types of digital marketing covered in this article, you can expand the online reach your business has.