If you run a small business, you might wonder how to get your products or services noticed online. Pay-per-click (PPC) campaigns can help you achieve this goal. PPC campaigns involve placing ads on search engine results pages (SERPs) and paying every time someone clicks on them.
While PPC campaigns can effectively attract potential customers, they require careful planning and execution. One aspect of a successful PPC campaign is the use of banner ads.
In this blog, we will discuss signs indicating it’s time for your small business to use banner ads in your PPC campaign.
Low Website Traffic
Low website traffic can be a major challenge for small businesses. If your website analytics show less than 100 visitors per day or a sudden drop in traffic, it could mean that your business is not getting enough online visibility. This is where banner ads come into the picture.
Banner ads can help attract more visitors to your website. They are visually appealing and can be placed on various websites your potential customers visit, increasing the chances of attracting them. This can help increase your website traffic and potentially lead to conversions.
Limited Brand Awareness
Approximately 70% of business owners list brand awareness as one of their top priorities. If people don’t know about your business, they can’t become your customers.
Limited brand awareness indicates that you should use banner ads in your PPC campaign.
Here’s how banner ads can help:
- Visibility: Banner ads can be seen by many people online. They can be placed on different websites that your potential customers visit. This way, more people can learn about your brand.
- Recall: Because banner ads are visual, people can remember them better. When people see your banner ad more than once, they start to remember your brand. This helps in making your brand more familiar to them.
- Engagement: Good banner ads can make people interested in your brand. If your ad is attractive and has a clear message, people are more likely to click on it. This can lead to more people visiting your website and learning about your products or services.
- Brand recognition: Using banner ads can help in establishing your brand identity and making it recognizable. As people see your brand name and logo on different websites, they start to remember it.
Instead of allowing limited brand awareness to affect your business negatively, you must take action. Using banner ads can help you solve this common problem.
Low Conversion Rates
Seeing a conversion rate below the industry average, typically around 2-3%, can signify that you need to integrate banner ads into your PPC campaign. Your conversion rate is the percentage of website visitors who take a desired action, like buying a product or signing up for a newsletter. If this rate is low, many people visit your website, but few do what you want them to do.
Banner ads can help to improve this. These ads catch people’s attention with their bright colors and interesting designs. Additionally, including a clear and compelling call-to-action (CTA) in your banner ad can entice visitors to click on it and complete the desired action. This can result in an increase in conversions and, ultimately, more business for you.
If your major competitors are using banner ads, it’s a clear sign that you should consider integrating them into your PPC campaign. Why is this important? Well, think of it this way: your competitors are in the same business as you, and they cater to the same target audience. If they are using banner ads, it’s likely because they have found them to be an effective method to reach and engage this audience.
In today’s digital age, where the competition for online visibility is high, you must stay ahead of your competitors. If they are using banner ads and you’re not, they could be getting potential customers that you’re missing out on. So, to maintain a competitive edge and not lose business to your competitors, it’s important to keep up with their advertising strategies.
High Cart Abandonment Rates
If your business is suffering from a cart abandonment rate that exceeds 70%, it’s a sign that something needs to change. Cart abandonment refers to customers adding items to their online shopping cart but leaving the website without completing the purchase. This can be discouraging for business owners because these abandoned carts represent potential sales that did not happen.
Remarketing with banner ads can be a game-changer in these situations. Remarketing means trying to reach customers who have shown interest in your products but have not purchased them. With these kinds of banner ads, you can remind shoppers about the items they left in their carts.
This can help bring back customers to your website and encourage them to finish their purchase. The banner ad can display the product they abandoned, sparking their interest again and reminding them of their unfinished transaction.
The Need for Location-Specific Advertising
Is your business mainly focused on local customers? If so, geo-targeted banner ads could be the right choice for your PPC campaign. Geo-targeted ads are simply ads that are targeted at a specific geographic location. These ads can help you reach out to people in your area more effectively. Here’s how:
- Location-Specific Content: With geo-targeted ads, you can create content related to your local customers. This could be about local events, landmarks, or even local slang. This way, your ad feels more personal and relevant to the people seeing it.
- Increased Visibility: Geo-targeted ads help to boost your visibility within your local area. When customers in your area search for the services or products you offer, your ad will be there. This visibility can lead to more local people visiting your website or store.
- Higher Conversion Rates: People like to support local businesses. With geo-targeted ads, you show local people you’re a part of their community. This can lead to higher conversion rates as people choose to support your business.
So, if your business relies on local customers, consider using geo-targeted banner ads in your PPC campaign.
Your Business is Launching a New Product
If you’re starting a new product line, banner ads can be a vital tool to create a stir among potential customers. Banner ads are like online billboards that display your product in an eye-catching manner. By including images of your new product, you’re giving people a first-hand look at what you’re offering.
This can spark interest and make them want to know more. An attractive image can also make your ad more memorable, increasing the chances that people will remember your product.
Introductory offers, such as discounts or buy-one-get-one-free deals, can also be included in your banner ads. These offers provide an extra incentive for people to try your product. By offering a special deal, you’re making your product more appealing and giving people a reason to click on your ad.
This strategy can lead to more website visits and, potentially, more sales. Remember, the goal is to attract as many people as possible to your new product, and banner ads are a proven way to achieve this.
Low Email Open Rates
If you find that less than 20% of the people you send emails to are opening them, that’s a cue for action. This means your messages aren’t reaching your audience as effectively as possible.
One way to improve this situation is to use banner ads in your PPC campaigns. A well-crafted banner ad can grab the attention of your audience and encourage them to visit your website and learn more about what you have to offer.
This can be an alternative way to reach your audience and potentially increase their engagement with your brand. With banner ads, you have another opportunity to make a lasting impression on your target audience and drive them toward conversions.
Addressing Lackluster Social Media Engagement with Banner Ads
Social media is a powerful tool for businesses. But what if people don’t engage with your posts? That means your content isn’t getting the likes, shares, or comments it needs. This is when PPC banner ads come in handy.
These ads are colorful and catchy. They appear on different websites and social media platforms where potential customers hang out. With the right design and message, these ads can attract people’s attention and make them want to learn more about you.
Using PPC banner ads on social media can also help boost your engagement. People who see your ad and are interested in it may be more likely to engage with your social media posts, increasing your reach and potentially attracting new followers.
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