Organic traffic can make or break a website’s success. But unfortunately, organic traffic levels can drop suddenly and unexpectedly. If you are not seeing your website appear in searches, it is important to find out why. You can fix the problem and get back to the top of search results.
Things like low-quality content and negative online reviews can cause this problem. Working with experienced SEO professionals is the best way to fix these problems promptly.
Below we’ll discuss how to use analytics to discover the cause of organic traffic drops and possible reasons for this problem.
Discovering the Cause of Organic Traffic Drops With Analytics
Using analytics to find the reason for organic traffic drops is an important step in understanding why this decline has occurred. Using tools such as Google Search Console, you can track changes in organic traffic over time, allowing you to identify any unusual patterns or drops.
When using analytics to diagnose this problem, consider the following factors.
Establishing a Timeframe For Organic Traffic Drops
One way to identify the timeframe of organic traffic drops is by looking at analytics data over a period of time. Changes in organic traffic levels can be tracked over weeks, months, and years. This helps you pinpoint exactly when and how quickly the drops occurred.
Analyze Your Website’s Content and Technical Performance
It is important to look at the content and how your website works if fewer people are visiting. Look at the content and check for any technical problems. This will help you determine which parts of your website affect how people find it in search engines.
Check For Recent Search Algorithm Changes
Search engine algorithms constantly evolve, so keeping up with the latest changes is important. Looking for updates to search engine algorithms is a good way to determine if any recent changes have caused a decrease in organic traffic. Algorithm changes can affect how websites are ranked and could lead to drops in organic traffic levels.
Closely Monitor Keywords
Monitoring keyword rankings is an important way to track changes in organic traffic levels. To ensure your website continues ranking well, monitoring keyword rankings regularly is important. Analyzing this data can help you identify potential losses or gains in organic traffic before they become problematic.
All Backlinks Should Be Relevant and Functional
Check backlinks often to make sure they are still working and helpful. This will bring more people to the right pages. This can also help you find bad links that might hurt how your website appears on searches.
Use The Right Analytics Tools
Utilizing analytics tools such as Google Analytics and Search Console is a great way to track user behavior and SERP data. By analyzing this data, you can better understand how people interact with your website and where it stands in the search engine rankings.
Google Analytics can tell you how many people visit your website, how long they stay on it, and what kind of people visit.
These analytics tools can be used to identify potential problems with your website that could lead to drops in organic traffic. Your website’s ranking on search engine pages can be affected by problems with the technical parts and the quality of the content.
Address Issues Involving Poor Quality Content
Poor quality content can significantly impact organic traffic levels. If your website has old or wrong information, customers will get mad and leave without looking at the rest of the content.
Search engines look at how good your website content is when they decide where to put it in the search results. If your website has low-quality content, it will not appear as high as other websites with better content. This can lead to fewer people finding your website and cause organic traffic to drop.
To ensure that your website remains visible to potential customers, it must be accurate and up-to-date.
Low-Quality Backlinks
Low-quality backlinks can hurt organic traffic levels. Search engines use backlinks to determine how relevant or trustworthy a website is.
Links from bad websites can make search engines think your website is not good or reliable. That makes it harder for people to find your website in search engine results. This can result in fewer people finding your website and a drop in organic traffic.
Ensuring that backlinks are from reliable sources and relevant to your website is important. This will help convince search engines that your website is trustworthy and should be ranked higher in search engine results.
On-Page Optimization Mistakes
Improper on-page optimization can also be a factor behind organic traffic drops. On-page optimization means making changes to your website that will help search engines find it easier. It includes using keywords and adding special pieces of code called meta tags.
Doing this incorrectly can cause your website to rank lower in search engine results, leading to fewer people finding your website. This can affect organic traffic levels.
It is important to ensure your website content is optimized using best practices for SEO. This includes ensuring the content contains relevant keywords, meta tags, and other elements to help search engines identify your website.
Duplicate Content Confuses The Google Algorithm
Duplicate Content is a problem that can heavily impact organic traffic levels. This occurs when the same content is used across multiple pages on a website. For example, if two websites have identical words or the same product details on different pages, this problem can confuse search engines.
Search engines prefer to be able to find unique content. If they see the same content across multiple pages, it can result in fewer people finding your website. This could lead to organic traffic drops as fewer people find your website due to duplicate content issues.
It is important to ensure that each page has unique and original content. Search engines can help people find your website. This will help you get more visitors to your website and make it more popular.
Slow Page Load Speeds
Slow page load times can significantly impact organic traffic levels. Page speed is a key factor in website ranking. If your website takes too long to load, it will rank lower in search engine results. This means fewer people will find your website and your organic traffic levels will decrease.
You can improve page speed by using caching, minifying code, and compressing images. This will help ensure that your website loads quickly and efficiently. This results in a better user experience and higher organic traffic levels.
Monitor Negative Reviews
Negative reviews or publicity can lead people to believe your website is unreliable or has poor-quality content. This can result in fewer people visiting your website and decreased organic traffic.
Negative reviews are particularly damaging because they provide potential customers with an unfavorable opinion of your website. It is important to actively monitor reviews and remove any negative information immediately. This will help you keep a good reputation and improve the chances that people will visit your site.
It is also important to contact journalists and media outlets when news about your website is published. This can help you manage how your website is perceived and ensure that negative press coverage does not hurt organic traffic levels.
Insufficient Internal Linking Structure
Internal links are the connections from one page to another within a website. If this is not done properly, it can lead to fewer people finding and visiting your website. Poor internal linking structure can be hard to navigate and make it difficult for search engines to index your website. This results in fewer people finding your website and a drop in organic traffic levels.
It is important to ensure that each page on your website has relevant links to other pages. This will help create an effective navigation structure and ensure search engines can index each page. This will help you get more visitors to your website and maintain high organic traffic levels.
Too Many Ads On Your Website
Ads are often seen as intrusive and can give visitors a bad experience, leading to fewer people visiting your website. Too many ads also signal to search engines that the website is not trustworthy or reliable, resulting in a lower ranking in searches. This can lead to a decline in organic traffic.
Keeping the number and size of ads on your website within reasonable limits is important. Ads should be relevant to your website’s content and appear in logical places, such as sidebars or footers. Having too many ads can also decrease page load speed, leading to drops in organic traffic.
Don’t Ignore Organic Traffic Drops
Ignoring organic traffic drops is the worst thing you can do. Finding and fixing the problems causing these drops in organic traffic is crucial. Our team can help you address these problems and improve the organic traffic to your website.
