Having a well-designed website is a crucial component of small business growth. When a potential customer visits your website, you want them to find the information they need quickly. A recent study found that around 40% of consumers claimed they would stop engaging with a business website if it is poorly designed. There are many different components that need to be included in your business website design to make it usable for consumers.
Elements like appealing homepages, keyword-optimized content and drop-down menus are just a few of the things your website should feature. You also need to realize the importance of easy-to-find contact forms on various pages of your website. Below is some important information about the benefits of using contact forms on your websites.
What Are Website Contact Forms?
A website contact form allows consumers to contact a member of your staff. These forms are used by people who either want more information about the products/services you sell or who want to make a purchase. Using contact forms instead of publishing your email address on your website allows to to avoid spam emails. Using contact forms also allow you to do things like:
- Keep track of consumer inquiries
- Build an email marketing list
- Offer a higher degree of support to consumers
- Provide in-depth quotes to potential customers
Many business owners also use contact forms as a way to generate leads. In the next section, we will go over where you can put these forms to improve your website’s lead generation power.
Using Contact Forms For Lead Generation
The money you invest in building a new website will be worth it if you can generate lots of sales leads with this digital asset. Placing contact forms in the right places allows you to increase the lead generation power your website has.
Put Contact Forms In the Sidebar of Your Website
When browsing your website for the first time, most consumers will inspect your sidebar for important information. Most business owners put things like previous blog posts and social media icons in this section of their website. If you want to make contacting your business easier for a potential customer, then placing a contact form in the sidebar is a wise move.
Place Contact Forms At the Bottom of Blog Post Pages
Having industry-specific blog posts is crucial when trying to highlight your knowledge and engage with consumers. If a person takes the time to read one of your blog posts, they may have questions about what your business offers. Providing these curious consumers with a contact form at the bottom of a blog post page is a great way to help them get the information they need.
The contact forms you offer consumers should ask for their email address, phone number and name. Having this information is crucial when trying to create text or email marketing campaigns. If you need assistance optimizing your website for maximum lead generation, Small Business SEO is here to help.
By, Peter Roesler, President of Small Business SEO. 25+ years in marketing! Yippee.
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