Over the past decade, traditional forms of advertising like newspapers and phonebooks have gone the way of the dinosaur. Modern consumers use the Internet on a daily basis to find out about new products/services they want to use. Popular search engines like Google process over 2 trillion searches a year. If you want to adequately market your brand to modern consumers, then you have to research information about search engine optimization (SEO).

The more you know about topics like on-page and off-page SEO, the easier it will be to reach a wider audience with your message.  If you have heard the term off-page SEO thrown around and aren’t quite sure what it means, then you need to check out the useful information below.

Off-Page SEOThe Ins and Outs of Off-Page SEO

The definition of off-page SEO is any SEO strategies and tactics used outside of your company’s website. Most business owners mistakenly think that off-page SEO is only another name for link building. In reality, there are many more off-page SEO tactics than link building you can use to enhance your brand.

Things like social media and content marketing are great off-page SEO tactics that can garner big results. You can also use citation and brand building to expand the reach your business has. When done correctly, off-page SEO can help you enhance the perception of your online brand and improve your site’s authority.

Why Off-Page SEO is Important

You need to realize that without a comprehensive off-page SEO strategy, you will struggle to beat out the competition when attempting to rank for industry-specific search terms. The main goal of off-page SEO campaigns is to build a website’s authority. The better your website authority is, the higher it will rank on search engine results pages.

Off-Page SEO Strategies That Work

Now that you know more about how important off-page SEO is, it is time to figure out how to use it to your advantage. Luckily, there are a number of off-page SEO strategies you can use.

Link Building is a Great Investment

If your main goal is to drive more traffic to your website, then link building is an off-page SEO strategy you need to embrace. Establishing relationships with high-quality websites and writing guests posts for these sites is the first step of a successful link building campaign. Embedding links to your website in this content will help you drive more traffic and improve your conversion rates.

Google My Business

Attracting local traffic is something most business owners are adamant about. If this is one of your marketing goals, then using Google My Business is a no-brainer. With an optimized Google My Business profile, you can inform local Internet users about your brand and then direct them back to your website. This profile also provides useful information like your hours of operation and your business location.

Creating and implementing an off-page SEO campaign is difficult. Allowing Small Business SEO to help you with these campaigns is a great way to ensure their success.