If you are new to the world of online marketing, you may fail to realize there is a right and wrong way to optimize your website for search engine success. Your lack of marketing experience can actually work against you when trying to find a wider audience online. A recent study found that nearly 40% of the money business owners spend on digital marketing is wasted. 

Familiarizing yourself with terms like black hat and white hat SEO is important when trying to eliminate wasteful marketing spending. White hat SEO is a term used to describe search engine optimization strategies that are approved by search engines like Google. Black hat SEO is basically the polar opposite of white hat SEO. Here is more information about black hat SEO and why you need to avoid using these tactics to reach online consumers.

What You Need To Know About Black Hat SEO

The term black hat SEO is used to describe tactics used by website owners to further their online reach that violates established search engine guidelines. Basically, companies using black hat SEO tactics are attempting to manipulate search engine algorithms to drive more traffic to their domain and rank higher on search engine results pages. 

Popular search engines like Google have a very clear set of guidelines designed to show online entrepreneurs the right and wrong way to drive traffic to their domains. If you use these blacklisted SEO tactics, you run the risk of your website being penalized. A penalized website will rank much lower, which means it will receive very little organic traffic. 

Black Hat SEO Tactics You Should Avoid

As you start to develop a digital marketing strategy with professionals, you will need to explore the various methods of lead generation at your disposal. There are certain SEO techniques you need to avoid putting in your strategy due to the long-term damage they can do to your online reputation. The black hat SEO techniques you need to avoid when developing your marketing strategy are:

  • Keyword Stuffing- Having the right keywords in your website content is crucial when trying to attract attention from search engine users. However, having too many keywords in a piece of content can work against you. Keyword stuffing is the practice of excessively using target keywords in the website content. This practice not only makes your content hard to read, it can also lead to your website getting penalized.
  • Hidden Text- If you are embedding text that is the same color as your website background in an attempt to stuff keywords, then you need to stop immediately. This practice is known as using hidden text and can get your website blacklisted in a hurry. Rather than using this deceptive practice, you need to focus on creating keyword-rich content designed with the end-user in mind. 
  • Duplicate Content- The content on your website is one of the main things search engines like Google will consider when ranking it. Using duplicate content on your website is a surefire way to get on Google’s bad side. Instead of spinning the same content over and over, focus on developing original and engaging content for your website. 

By avoiding these black hat SEO tactics, you can move your website up the search engine ladder in no time.