A recent study found that businesses with over 100,000 followers on Instagram grew by over 160 percent in the last two years. There is no denying just how powerful this platform has become in the world of business marketing and branding. Just because your Instagram page is popular doesn’t mean you don’t need to optimize it.
With the right optimizations and tools, increasing the number of followers and customers your business has will be easy. If you are in the process of trying to optimize your company’s Instagram page for success, then check out the following information.
Using Relevant Hashtags
If you are looking for a way to boost Instagram engagement, then using relevant hashtags is a must. Are you dealing with very low impression levels for the hashtags you create? This problem is caused by using hashtags that are not being widely searched or used on the platform. Instead of putting time into posts that go nowhere, you need to find relevant hashtags that apply to the message in your content.
Luckily, there are a variety of tools that can help you find the right hashtags. Some business owners think they can save time and money by just avoiding hashtags altogether on their Instagram posts. Doing this will lead to very low engagement. Learning how to use the tools provided by Instagram in your favor will take time, but it is worth the effort you invest.
Make Sure Your Username is Searchable
Most business owners new to the world of Instagram marketing fail to realize how important their username is. This is why you need to take some time when trying to think of a creative and easily searchable name. Ideally, you want your username to be indicative of what your business does. Using the language your audience would use to find your username is also important.
The easier it is for your name to pop-up in a relevant online search, the easier it will be to drive more traffic to your Instagram account and your website. If you are unsure about what your username should be, consulting with a social media marketing professional is a good idea. In most cases, these professionals can offer unique solutions and a fresh perspective.
Your Instagram Bio Should Have Relevant Keywords
Another way you need to do when trying to optimize your Instagram profile is take a look at your profile. When trying to attract people who are interested in the products/services your business offers is by using the right keywords. Putting these keywords in your Instagram bio is essential when trying to remove the mystery of what your company does. Relevant keywords will also help you rank in searches on both Instagram and Google.
Need Help with Your Instagram Marketing Campaign?
If you are tired of striking out with your existing marketing campaign, it is time to let the team at Small Business SEO help you out. Contact us now for more information on the marketing services we provide.
By, Peter Roesler, President of Small Business SEO. 25+ years in marketing! Yippee.
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