Edging out online competition is something most entrepreneurs are passionate about. Accomplishing this goal will require the development of a detailed small business SEO strategy. Utilizing the marketing tools and platforms at your disposal is crucial when trying to create an online presence for your small business.
By 2024, businesses around the world will spend over $770 billion on marketing and advertising. If you want your marketing investment to yield a great return, then you need to avoid being short-sided. Some business owners focus solely on one type of marketing when trying to make a name for themselves online.
Instead of making this mistake, you need to realize the correlation between a social media presence, web content and successful small business SEO campaigns. Read below to find out more about the link between these types of marketing.
Social Media and Content Marketing Can Work Together
If you want to attract the attention of your target audience, creating new blog content regularly is important. Modern consumers spend lots of time online reading blogs about subjects they are interested in. This is why you need to realize the importance of a well-organized content marketing campaign.
Once you have a new blog published on your website, you need to work on promoting it. Perhaps the best way to draw attention to new blogs is by utilizing the power of social media. Aligning your blog and social media strategies can be beneficial for many reasons that we will discuss below.
Sharing Content With Engaged Followers
The people that follow your business on social media have already displayed their dedication to your brand by clicking the follow button. Consumers that are already interested in what your business has to offer are hungry to see new content from your brand. This is why sharing links to your blog content on social media is such a good idea.
If you’ve recently posted blog content about a new product/service, then you can increase the attention it gets with the help of social media. When people who are already interested in your business read about your new product/service offerings, they are more likely to spend their hard-earned money with your company.
The Ability To Acquire Valuable Data
Optimizing your content marketing campaigns is crucial when trying to get the best return on your investment. Assessing how well new content is being received can help you see what subjects to target in the future. The best way to get a feel for how well your blogs are doing is by collecting data from existing and potential customers.
Social media provides you with the ability to monitor the reactions to new blog content. There are a number of tools on the market that provide business owners with extremely detailed analytics about social media users and website visitors. If you start to notice a particular blog is getting a lot of likes and shares on social media, then you need to take action. Following up this popular content with similar blogs can help you increase the number of website visitors. The more people you have visiting your website from social media, the easier it will be to grow your bottom line over time.
Boost Content Engagement
Generating new sales leads is something most business owners are very passionate about. The promise of new sales leads is what motivates most entrepreneurs to invest big money in online marketing campaigns. If you want to accomplish your lead generation goals, you need to realize the importance of creating blog content that is both informative and engaging.
Boosting consumer engagement with your brand is possible when using social media advantage. Creating branded hashtags and encouraging followers to share links to your new blogs is beneficial. If a fraction of your audience shares links to your new blogs, you have the opportunity to expand the reach your brand has.
Content Marketing and SEO Are a Match Made In Heaven
Unless you have been living under a rock for the past decade, you are familiar with the term search engine optimization (SEO). Optimizing a website for search engine success will require things like technical configurations, a great user experience and well-written content.
There is a definite link between great web content and the ability to get the attention of popular search engines like Google. As a business owner, you need to focus on making sure that your content and SEO goals are aligned.
Good Content Attracts Backlinks
If you want to use new content to boost the results of your small business SEO campaigns, then you have to educate yourself about the ranking factors considered by popular search engines like Google. The complex algorithm used by Google to crawl and rank the millions of websites online is constantly changing. One of the ranking factors that has remained consistent over the years is backlink quality and quantity.
Google views a website that has lots of backlinks as more reputable and trustworthy. A backlink is a term used to describe when a website links back to the content on another domain. If you want to encourage website owners to link back to your domain, you need to realize the importance of high-quality content.
Consistently posting good content on your website will allow you to receive more backlinks over time. Ideally, you want your new blog content to be easy to scan, informative and devoid of errors. When all of these elements are in place, other websites will take notice and provide you with backlinks.
Keyword-Rich Content Gets Attention From Search Engines
As you start to develop a content marketing strategy, you need to consider search engine ranking factors. The Google bots that crawl your website will look for many things when trying to figure out what your website is about and how trustworthy it is. Keywords are one of the main things Google considers when attempting to identify what your business does.
If you aren’t incorporating industry-specific keywords that are popular in your content, you will struggle to get on the first page of Google. Many business owners lack the experience and technology needed to find the right keywords for their content. This is why leaving the keyword research process to an experienced agency like Small Business SEO is vital. With this professional help, you can create content that gets attention from both consumers and search engines.
The Link Between Social Media and SEO
Are you looking for ways to take your small business SEO campaign to the next level? If so, you can’t underestimate the importance of social media. Businesses who create synergy between their SEO and social media marketing efforts tend to get more sales leads and a higher level of online visibility.
Social Media Can Help You Build Backlinks
Online visibility is extremely important if you want to attract attention from consumers. Sharing new website content links on your social media profile is a great way to improve visibility. When social media followers share these links, it will increase the number of website visitors you receive.
If a blog writer is looking for links to put in an upcoming article, they will usually do research on social media. This is why posting new content on your social media daily and engaging with your audience is so important. By doing this, you can boost the visibility your social media account has, which can help you attract attention from people looking for great backlinks.
Build Your Online Brand
If you want your website to stand out, then you need to realize the importance of brand building. A crucial component of building your online brand is showcasing how trustworthy and reputable your business is. With the help of social media reviews, you can accomplish this goal.
When Google sees that a business has many positive interactions online, it will naturally rank its website higher. Making it easy for satisfied customers to leave great reviews on social media is vital. You also need to create a Google My Business page to ensure consumers can give details about the positive experience your company has provided them.
Develop Relationships With Social Media Influencers
Another way you can boost your online visibility and achieve your search engine optimization goals is by working with popular social media influencers. Most influencers will have a large audience that they can share details about your products/services with. If an influencer shares links to your website with their large audience, you will receive a sudden increase in traffic.
Popular search engines will take notice of this increase in website traffic. This can help you move up the search engine ranks in no time. Providing influencers with free products/services and asking them to create a review is a good idea. You need to realize that most influencers receive hundreds of messages a week from business owners, so patience is imperative.
If you want to align your content, SEO and social media marketing strategies, then it is time to seek out professional assistance.