One of the most important elements of SEO for small businesses is optimizing your site for traffic, revenue, and conversions. This means going beyond just an aesthetically appealing design that may be a hindrance to how search engines look at and crawl your site.
While many people choose a conventional flat site structure, Google executives have stated that creating a hierarchical site architecture may provide even better indicators for Google.
This type of structure helps explain to Google what the pages on the site mean and how each page is connected and related. Achieving a balance between a nice-looking website for your customers and a structure architected to be seen in search engines needs to be your top goal.
When it comes to SEO small business efforts, having an organized website structure is a must. If you aren’t creating something that makes logical sense, then other SEO efforts, your content, and design efforts may not be effective.
Keep reading to learn more about how your site structure will impact SEO for small businesses and your site.
Site Crawlability
An important factor to keep in mind regarding website structure is your site crawlability. This refers to how well a search engine can move through the content on your page to figure out what it’s about. This process involves going through subpages and different topics to know what the website is about.
Webpages should take visitors to another destination within the site. Usually, from one page to another. When it does, it’s considered crawlable. Be sure there aren’t any dead ends on your site. This is done by including internal links on each page, which creates a bridge from one part of your site to another. Structured data, schema, and breadcrumbs all help here.
URL Structure
The URL structure is an important part of SEO small business efforts. Your URL is also the building block of a quality site hierarchy, and it passes equity through your domain and directs users to the desired destination.
Users and search engines must easily read the best URL structures. They should also contain target queries, full of rich and targeted content. An effective structure replicates logic through your entire website and submits your XML sitemap to search engines with the most important URLs included. Make sure you keep the URLs as simple as possible and don’t make them too complicated by adding excessive parameters.
Improving Your Site’s Structure to Help SEO for Small Businesses
As you can see, taking steps to improve your website’s structure will benefit your business in many ways. There are many aspects of SEO for small businesses and keeping the information in mind will help you make the most of the available tactics. If necessary, reach out for professional help with setting up your site’s structure.