Business owners around the world spend approximately $100 billion a year on digital marketing. Devising a marketing strategy that is both easily maintained and effective is easier said than done. A successful online marketing strategy will need to feature paid advertising methods like Google AdWords and search engine optimization techniques designed to drive organic traffic to your website.
Attempting to handle either a Google AdWords campaign or search engine optimization tasks on your own can result in a number of problems. Allowing experienced professionals to help you create and implement new marketing campaigns is the best way to get the results you are after. Below is information about the correlation between great SEO, Google AdWords and a consistent stream of quality sales leads.
A Blanket of Brand Awareness
One of the main things a marketing professional will want to know is what you hope to accomplish with your advertising strategy. For most business owners, the main reason for their investment in online marketing is to increase awareness of their brand. Modern consumers have a vast number of businesses they can engage with online. Instead of letting your business get lost in the shuffle, you need to work on building your brand.
Each time a consumer searches for the products/services your business offers, you want your website to be at the top of the search engine results page. Accomplishing this goal is easy when engaging in both AdWords and SEO campaigns. When structured and implemented correctly, SEO and AdWords campaigns will also help each other out. The more consumers see your brand in their search engine results, the easier it will be to create a higher awareness of your brand.
Accomplishing Keyword Synergy
The success of an AdWords or SEO campaign is dependent on the keywords being targeted. Making sure the most popular keywords consumers search for are included in your website content and ads is crucial. If you target the same keywords in both of these campaigns, you will be able to create a synergy that is crucial for marketing success.
Using the data from your SEO strategy to optimize your Google AdWords content is crucial. Seeing which keywords consumers respond to the most is crucial when trying to ensure your investment in these marketing tools is well-spent. Allowing professionals to weigh-in on which keywords to target and how to use them correctly in your content is a must.
Provide Consumers With Much-Needed Information
Most people spend a lot of time online researching a product/service before investing in it. During this research phase, you need to make sure the right information is provided to potential customers. With well-designed and implemented AdWords and SEO campaigns, providing this information will be easy. Leaving no stone unturned when it comes to information about what your business does, you can attract attention and increase your bottom line.
Let Us Help You Achieve Marketing Success
Are you ready to take your online marketing efforts to the next level? If so, contact Small Business SEO for more information on the Google AdWords services we offer.