When handled correctly, Google Ads can help business owners improve brand awareness by up to 80 percent. An instantly recognizable brand allows you to attract a wider audience and gives you the possibility of growing your bottom line. As an experienced PPC professional will tell you, the success of your paid search campaigns is heavily dependent on the user experience provided by your website. The main goal most business owners have with Google Ads is driving more traffic to their website.
Using your homepage or aggregate blog pages as the link in a Google Ad can make them far less effective. Targeting the content in these ads to address a single product/service your business offers is a great idea. Constructing landing pages to coincide with the content in these targeted paid ads is a wise move.
If you are attempting to make your landing pages more effective, consider the great information in this article.
Be Sure Your Headline and Your Call To Action Are in Sync
Some business owners think that they can promise the moon and stars in their Google Ads to capture the attention of a consumer. If you overpromise on your Google Ad and underdeliver on your website, you will have a hard time turning visitors into actual customers. Ideally, you want the headline of your landing page to be reflected and driven home in your call to action.
For instance, if you have created a landing page with details about a free or discounted offer for customers, you need to provide more information about these discounts/giveaways in your call to action. If a person clicks on an ad with the hopes of taking advantage of a discount, you need to deliver on these promises.
If a visitor arrives on your website only to find what they were promised in a Google Ad is not being delivered on, they will get a bad impression of your visit. Rather than making this mistake and increasing your website’s bounce rate, you have to make sure that your landing page headline and call to action are in sync.
Your Landing Pages Needs a Few Critical Elements
While the content on each of your landing pages will be different, the basic structure of this content should remain unchanged. If you want your landing pages to be successful, you need to include things like:
- A supporting image of the product/service being covered
- An eye-catching headline
- Easy to find contact forms
- A breakdown of the offer being made and the subsequent value it provides
By following this roadmap, you can keep the look and feel of your landing pages consistent. With well-optimized landing pages, you can make your website more visible and profitable. Working with a PPC professional is imperative if you want to see the fruits of your paid advertising labor.
Optimizing Landing Pages is Hard Work
As you can see, making your landing pages more effective is a difficult and time-consuming process. If you don’t have the time or experience to do this work on your own, contact Small Business SEO for help.
By, Peter Roesler, President of Small Business SEO. 25+ years in marketing! Yippee.
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