Making it easy for a consumer to find your business online is crucial. There are a number of ways you can accomplish this goal, but none are quite as effective as Google My Business or Yelp. On average, a Google My Business page will receive nearly 1,000 hits a month. If you have great content on your website, you should have no problem closing the deal with a consumer that finds you via this platform.
One of the main decisions you have to make when trying to create an online presence for your business is whether you should use Yelp or Google My Business. Read below to find out more about each of these tools and how they can be used effectively.
Why Using Google My Business is a Great Idea
Are you tired of getting limited leads from your online marketing efforts? If so, then it may be time to embrace the power of Google My Business. This platform offers a number of benefits that we will cover below.
Make It Easy For Consumers to Find Your Physical Location
If you have a physical location for your business, getting more people in the doors is crucial. Getting to know your customers and how they research products/services online is crucial when trying to make the most out of your Google My Business page.
Putting the exact address and location of your business on your Google My Business page can result in an increase in traffic. The last thing you want is for a consumer to have a hard time finding out where they can buy your products/services. This is why offering them precise directions via your Google My Business page is a must.
Google My Business Provides Insights
Another benefit that comes with using Google My Business is the insights this program provides. The Insights tab on your Google My Business account will provide you with details on how many views your profile has received and how many likes/shares it gets on a regular basis.
This tool also provides you with information regarding the age, gender and country of origin of your visitors. With this information, you can start to tailor the content on your website and social media profile to meet the needs of your audience.
Yelp is Not Quite As Effective as Google My Business
While Yelp does have its advantages, like providing business owners with a higher level of online visibility, there are also some drawbacks to this platform.
Success on Yelp Requires Lots of Time and Money
Perhaps the biggest drawback that comes with using Yelp is the long-term commitment that success requires. In most cases, Yelp will require new members to agree to at least a one-year contract. Instead of having to wait for results, you can use Google My Business and speed up this process.
No Control Over Reviews
Having lots of positive reviews is a great way to attract new customers. However, if you are using Yelp, you will have a hard time retaining control over the reviews that are shown to the general public. Even if the negative reviews you receive are false, you will have a hard time removing them from Yelp.
Need Help With Your Google My Business Page?
Now that you know how effective Google My Business can be, it is time to get to work. Contact Small Business SEO to find out how we can help you achieve your marketing goals.
By, Peter Roesler, President of Small Business SEO. 25+ years in marketing! Yippee.
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