The marketing realm is constantly evolving. This includes inbound marketing efforts. Search engines are updating the algorithms used to constantly find valuable content, which means you must change with them to become a leading authority on your specific area of expertise.
There is some good news. You can use countless inbound marketing methods to help improve your SEO – search engine optimization efforts, along with content creation – including updating website pages or blogging.
While this is true, an extremely effective way for you to improve your SEO efforts, right away, is by creating pillar pages along with relevant topic clusters. Keep reading to learn more about pillar pages here.
Pillar Pages Explained
Pillar pages are designed to focus on a core topic or area of expertise for your business. They are usually on a subject you are trying to rank higher for in search engines. When creating a pillar page, you need to offer value to your audience, which helps position your company as a brand they consistently come to receive expert advice or information.
Tips for Creating Pillar Pages
Now that you know what a pillar page is, the next step is to learn how to create them. Use the tips here to find out.
Select Your Core Topic
Selecting a core topic is the first step in creating a pillar page. This doesn’t mean keywords now, just the primary topic you want your website to become an authority on.
Look at your buyer personas to figure out what questions they want to be answered or the challenges they want to be resolved? What information are they searching for that is relevant to the services or products you offer?
Build Your Pillar Page
Once you have the main or focus topic to use for your pillar page, you can begin creating the content. There is a possibility that you can turn a web page into a pillar page or even a blog post you can expand. If not, you should create it from scratch.
Every pillar page needs to be long and provide an overview of all aspects of the core topic. From this point, it is a good idea to summarize every subtopic using relevant links to external and internal resources that will be valuable to your readers.
Remember, pillar pages need many details and provide links to more informative content that will get into the questions that your potential customers have. Every pillar page needs to include:
- A detailed explanation of the core topic
- Table of contents
- Subtopic sections
- Quality content that provides an overview of the subtopic
Creating Your Pillar Pages
Creating pillar pages is not something that should be too challenging. While this is true, the tips and information here will help ensure you get the pillar page; you need to ensure you become an authority on the topic. If you need help creating these pages, be sure to contact the professionals for help.
By, Peter Roesler, President of Small Business SEO. 25+ years in marketing! Yippee.
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