Online entrepreneurs and business owners spend lots of time trying to figure out how to drive more traffic to their websites. Making your website more appealing is just the tip of the iceberg when it comes to converting visitors to your website. When a person arrives on a new website, they will be in search of certain information to assess whether or not the business in question can be trusted.
As you start to optimize your website for search engine success, you have to educate yourself about trust signals and the benefits they provide. Below is information about the website elements you need in place to earn the trust of both Google and online consumers.
Using Recognized Trust Seals
Making a great first impression with the help of your business website is no easy task. While having great content and an appealing web design are important, there are many other elements you need to ensure website visitors eventually become actual customers. Trust seals are one of the main things people look for when visiting a website for the first time. In fact, over 56% of online consumers claim that trust seals are something they consider before making a purchase through a particular website.
Some of the most valued and trusted seals you can have on your website include PayPal, VeriSign and McAfee. With some time and effort, you can easily apply for and retain these trust seals for your website. Prominently displaying these seals can help you establish credibility with potential customers. With this credibility, you can improve conversion rates and your bottom line in no time.
List Your Business Address and Phone Number
Developing content that is both industry-specific and filled with popular keywords is a great way to increase the flow of traffic to your website. Once you have a bevy of new consumers on your website, you have to figure out how to seal the deal and turn them into customers. If your goal is to make your business appear more trustworthy, then including an active phone number and your business address somewhere on your website is a wise move.
There are many consumers that will contact a business and speak with a member of their staff before investing in the products/services they offer. If these consumers are unable to find this important trust signal on your website, then it will be difficult to improve conversion rates. Having these elements in place also helps you show potential customers that your business is open and ready to serve them.
Provide Familiar Payment Methods
If you sell products on your website, you need to be selective about the payment methods you accept. When trying to establish trust with potential customers, you need to provide them with payment methods that are popular and secure is a must. You also need to make sure you have an SSL certificate in place to encrypt and protect the sensitive information customers provide.
Using the trust signals mentioned in this article can help you dominate the world of online search.
By, Peter Roesler, President of Small Business SEO. 25+ years in marketing! Yippee.
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