Tech-savvy business owners are well aware of the importance of search engine optimization. Websites that aren’t optimized for search engines receive very little traffic and even fewer sales leads. Once you have a solid SEO strategy in place, you need to monitor the data you collect from the visitors of your website.
Dwell time is one of the main website metrics you need to monitor. Dwell time is a term used to describe the amount of time a consumer spends on your website after they discover you on a search engine results page. The average website visitor will spend less than a minute on a particular domain before leaving.
Read below to find out more about how dwell time impacts SEO and what you can do to keep consumers on your website for longer periods of time.
What You Need To Know About Dwell Time and Google Analytics
If you want to better understand the people visiting your website, then using Google Analytics is important. This program gives you the tools you need to gain insights about how your target demographic is finding your website and how they are interacting with the content on it. While Google Analytics tracks things like session duration and bounce rate, they don’t track dwell time.
However, having a higher website dwell time indicates to Google that your content offers value to consumers. If you want to give Google signals that your website is high-quality and relevant, then work on improving visitor dwell time. Here are some effective ways you can encourage consumers to hang around for a bit longer on your website.
Create Engaging Introductions with the APP Method
The first opportunity you have to capture the attention of a website visitor is in the intros to your content. You need to make sure the introductions you’re using on your website grab the attention of the reader. Most marketing professionals use the APP method to create great introductions. APP means: Agree, Promise and Preview.
The agree portion of this approach means that you start your introduction with a statement your audience agrees with. The next thing you need to do is promise to deliver something of value to the reader. The last part of the APP method is previewing what is to come in the content below. By following this methodology, you can craft introductions that are engaging.
The Readability Factor
Most people will scan the entire blog page before actually reading the content. When people scan blog content, they want to see things like a heading hierarchy, bullet points and short paragraphs. Implementing these elements can make your content more readable.
If your blog content is easy to scan, website visitors can quickly find the information they need quickly. One of the best ways to make sure your content is both readable and informative is by hiring marketing professionals to create it. Having this professional help is a great way to keep a consistent flow of high-quality content.
Implementing the tips in this article can help you drastically improve website dwell time.
By, Peter Roesler, President of Small Business SEO. 25+ years in marketing! Yippee.
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