Driving online consumers to your website is far from easy. If you want to edge out your competition and land on the first page of Google, then you have to learn about the value of great content. Developing content marketing campaigns and tracking the ROI they provide is vital. Not only can great content help you attract attention from your target demographic, it can also get your website on the radar of powerful search engines like Google. 

Every day, over 7.5 million new blog posts are created and published online. Making sure that your blog content is both informative and optimized for search engine success is something you should view as a priority. Read below to find out about common blogging mistakes that can get in the way of search engine success. 

Failing Use Internal/External Links In Your Content

Crafting an engaging blog is a lot harder than most business owners realize. If you want your blog content to be impactful, you need to find out more about the Google algorithm. When crawling a website, this algorithm will consider a variety of things like content quality and the internal/external links in the blogs.

Google uses these links to determine the popularity of your website. The more backlinks you have to your website, the higher it will inevitably rank. One of the best ways to get more backlinks is by linking to reputable and trustworthy sites in your blog content. 

In many cases, websites will provide reciprocal backlinks. Embedding internal links in your blogs can act as a gateway for consumers and Google to discover more content on your website. 

Ignoring Keyword Research

Some business owners think that writing engaging blogs is enough to get them on the first page of Google. While this is a step in the right direction, you will need to do a bit more to accomplish your SEO goals. One of the main things you need to do to optimize your blog content for search engines is to use relevant and popular keywords. 

Failing to put keywords in your blog content can result in it being ignored by search engines like Google. Rather than publishing blog content in vain, you need to optimize it with the help of keywords. 

Relying Solely On Short Blogs For Search Engine Exposure

Did you realize that the length of a blog can determine how well it performs on search engines? Creating short blog posts is acceptable, but you need to do it in moderation. On average, blog posts with over 1,000 words perform better on search engines. 

Creating a long blog post as a content pillar and then writing shorter blogs related to this pillar page is a great idea. This will make coming up with blog topics easier and can help boost the search engine visibility of this content.

If you are currently making the mistakes mentioned in this article, it is time to make changes. Small Business SEO is here to help you accomplish your online marketing goals.