BALLS

OUT

MARKETING

Go Balls Out

In today’s dog-eat-dog business world, marketing is either your rocket fuel or your anchor. Sadly, too many businesses still cling to their anchors with outdated traditional marketing plays, inevitably leading to shitty results that will sink their business.

Everything is saturated, prices are skyrocketing, and the competition is brutal. The old-school ways are dead in the water. So, shaking up your marketing game is not just smart—it’s critical. The battle to be noticed is real; if you don’t step up, you’re just a washed-out face in the crowd.

People Don’t Buy Products

People buy trust. They buy an experience, a dream, or a set of values. This is a powerful concept in marketing that needs to be understood to be successful. The ultimate question must be addressed: What will make them choose you over your rivals?

Remember, the primary goal in this crowded business space is to engage and captivate your audience. Don’t sell services. Don’t sell products. Sell the dream. Sell the solution. Demand attention. Make your brand impossible to ignore. We can help you get attention.

Content is King

Content is the dynamic force igniting your brand’s identity. Making Kick Ass content that brings in customers and boosts sales requires more than just creativity—it’s a precise science. Social media is massive! Posting Kick Ass content should be a key part of every marketing strategy. A combination of well-designed social posts, reels and well-structured website content builds trust, engagement and brand loyalty. Don’t half-ass your content. Lousey content doesn’t work. Let us help you develop a Kick Ass content strategy to dominate your market.

We Love AI!

Letting AI fully manage your marketing campaigns is a bad idea. It will suck, badly.

Clever use of AI tools can help optimize processes, saving a ton of time and money while increasing the likelihood of campaign success. Implementing these tools correctly improves tracking and elevates the level of customer engagement. These tools help us create an automated ecosystem where repetitive tasks are minimized, allowing us to focus more on your campaign’s creative and strategic aspects.

Your Competition is Lazy

We aren’t. Since you can use AI to create crappy content nowadays, your competition is getting lazy. They think quantity is better than quality. They are already half-assing it. Will you be lazy too? Or will you step it up?

Now is not the time to half ass your marketing. Your customers are smarter than ever. They know the difference. Your competition is weak. The timing has never been better to Go Balls Out!

The Balls Out Strategy

The holy trifecta! This powerful combination of Google Ads, SEO, and Social Media Marketing seamlessly aligns with other marketing endeavors, creating a base that supports and enhances your marketing strategy.

3, 6, or 12 Month Marketing Plans

To be successful at marketing, it’s important to plan ahead. We set up a plan of attack and schedule for your marketing campaign. Even though we don’t have formal contracts, we ask that you commit to doing your marketing correctly. That’s why we ask for the time to get it up and running effectively. The 1st month is all set up, the second is the learning phase, and the third month is when things finally start to work.

What’s Included?

We set up and manage an effective Google Ads campaign that includes smart retargeting, video ads, text and display ads. We create unique content for your site to improve Google rankings, generate natural links, and build consumer trust. 

We create a Facebook and Instagram ads campaign to drive engagement and leads. We create 5 social posts a week and promote at least one of them on Facebook and Instagram. Our posts are well planned out and are created to increase engagement. These posts are shared on your social media profiles on Facebook, Instagram, LinkedIn, TikTok and YouTube Reels.

BALLS

OUT

MARKETING

INCLUDES

  • SEO Optimization
  • Google Ads campaign
  • Social Media Management
  • Unique Content for Your Site
  • Natural Link Building
  • Facebook & Instagram Ads
  • Social Posts
  • Ad Design and Copywriting
  • Reel creation
  • Animated social post creation
  • Landing page optimization
  • Citations one time
  • Daily social content creation
  • Monthly reporting
  • Full details down below
Start Today
$3,000/Month
Save $3,000
6 months for $15,000

You Will Also Get:

  • Quarterly, 6 Month or 12 Month Marketing Plan
  • Google Ads management
  • Facebook and Instagram Ads management
  • Social Media posts M-F, we will create 5 engaging posts and posts them to your social accounts each week
  • Promotion of social media posts on Facebook and Instagram
  • Ad design and copywriting
  • Design of social posts and copywriting
  • Creation of Reels
  • Animated social posts
  • Landing page optimization
  • Automation of lead process
  • Conversion integration and tracking
  • SEO Optimization for up to 100 keywords
  • 200 Citations one time
  • Social links monthly
  • Onsite changes to 5 pages monthly
  • Google Search Console
  • Outline article structure (4 per month, posted weekly)
  • 10,000-word pillar page month 1
  • Following months – (1) 2,000-word cluster page and (3) 1000-word sub-cluster pages in the following months so that you have 4 new pages of content per month
  • Detailed reporting monthly

Initial Setup

  • Kick off call
  • Keyword research
  • Competition analysis
  • Create baselines
  • Setup / or connect Google Ads account
  • Setup / or connect Facebook Ads account
  • Setup conversion tracking
  • Automate lead flow
  • Design ads
  • Create copy schedule / outline 
  • Create social posts topics
  • Create social templates
  • Connect social profiles
  • Approval of copy, social posts, social templates
  • Schedule content 

Monthly

  • Report on progress
  • Build social links
  • Create and schedule new website content
  • Create and schedule new social posts
  • Create and schedule animated posts
  • Review social analytics to see what is working best
  • Modify / adjust content to align
  • Create reel of top content

Weekly

  • Boost 1 social post per week 
  • Post your blogs, this will help your link building process.
  • Review Google Account
  • Review FB Account

Daily

  •  Monitor comments, banning any non-relevant visitors or spammers

Daily recommendations for your team

  • We ask you to reply to relevant comments and messages quickly to improve reach, engagement and trust
  • We ask you to invite people to like your page

15 Years Experience is Huge

From concept to creation, our ads sell. We know our stuff. We know it well. We live and breathe marketing. It’s in our blood. We even wrote a book about it! Our Google Certified team has been managing highly successful marketing campaigns for over 15 years. By combining Google Ads, SEO, Social Media, and retargeting into your marketing campaign, we can reach new potential customers and re-engage with them, increasing the likelihood of converting these interested visitors into customers. These conversions will help you achieve the ROI you need to scale your business as quickly as possible. We think big!

Success Stories

We live and breathe marketing. We know the drill. But don’t take our word for it; check out our case studies here.

FAQs

  • Why do you ask for a 3, 6, or 12 month commitment?

    This isn’t a contract! We just ask you to mentally commit to at least a quarterly time frame so we can plan ahead and do things correctly. We do understand things come up and businesses plans can change that’s why we don’t lock you into a contract.

  • How do we determine our target audience?

    Initially we use feedback from you, customer datasheets, and any campaigns that you have run. Once our campaigns have been up and running for a few months we will have a much better understanding of your target audience and we will fine tune our ad creatives and marketing message to speak directly to that customer base. 

  • What is the value of SEO?

    SEO is an extremely valuable investment. The higher the cost per click for the keywords you are target the more valuable SEO is to your business.

    Average Cost Per Clicks for Keywords on Google Ads

    • plumber near me $9.30 – $57.69 cost per click
    • lawn care near me $4.45 – $25.64 cost per click
    • pressure washing near me $3.39 – $16.00 cost per click
    • roofing companies near me $12.66 – $64.57 cost per click
    • ac repair near me $18.59 – $75.65 cost per click


    As you can see from these examples, 100 clicks would cost between $445 – $7,565 for a single keyword. That’s insane! That’s only for 100 clicks. SEO can help you rank for hundreds and hundreds of potential keywords. Imagine if you ranked for 1,000 keywords worth $10 a click that would be worth $10,000. Kick Ass SEO is only $299. It’s a no brainer. Investing in SEO offers significant ROI potential. 

  • What is the value of content marketing?

    Content marketing is incredibly important for several reasons:

    1. SEO (Search Engine Optimization): Search engines like Google reward websites that regularly publish high-quality, relevant content. By doing so, you’re more likely to be ranked higher in search engine results, leading to increased visibility and organic traffic. Additionally, using targeted keywords in your content can help you rank for those specific terms.
    2. AI Search: AI-powered search technologies like Google’s RankBrain use machine learning to understand context and user intent, delivering more accurate search results. Quality content that effectively answers users’ queries can perform better with these AI algorithms.
    3. Search Generative Experience (SGE): This concept refers to the idea that search engines are shifting from simply providing a list of links to generating a full experience around the search query. Content marketing plays a crucial role here as well-crafted, comprehensive content can provide a richer, more engaging experience for users, which search engines may favor.
    4. Audience Engagement and Trust: Valuable content helps engage your audience and builds trust with them. By providing useful information, you position your brand as an authority in your field, fostering customer loyalty.
    5. Lead Generation and Conversion: Content marketing helps attract potential customers and guide them through the buyer’s journey. From awareness to consideration and decision-making, content plays a pivotal role in converting visitors into customers.

    In summary, content marketing is a key strategy for improving your SEO, adapting to AI search technologies, enhancing user experience in line with SGE trends, and ultimately driving business growth.

  • What are the benefits of social media marketing?

    Social media marketing improves branding, reputation, engagement, traffic, backlinks, and sales. Harness the power of social media to elevate your brand, enhance your market presence, and accelerate your sales like never before!

  • What social networks should we post to?

    Kick Ass Social Marketing we post to FB, Instagram, X, LinkedIn

    Big Bang Social Marketing we post to TikTok, YouTube, FB, Instagram, X, LinkedIn

    Balls Out Social Marketing we post to TikTok, YouTube, FB, Instagram, X, LinkedIn

  • Why post daily on social media?

    Posting daily M-F ensures your posts have the best reach and engagement. Over time the consistency and timing of the posts exponentially increase their reach.

  • Why promote posts on Facebook / Instagram?

    Boosting posts helps build your audience quicker. It also improves the reach and engagement of the non paid posts. 

  • Do I need a Facebook Ads account to get started?

    Yes, we will have you invite us as a user to your account so you remain the admin owner. 

  • How many Ads can we run?

    For Social Media we recommend running at max 2-3 ads for optimal performance. 

    For Google Ads we run more ad options. We recommend running text ads for each keyword group, retargeting ads, display ads, and video ads. 

    Keep in mind the more ads we run the more ad spend we will need to budget for.

  • Who creates the Ads?

    We create your ads. The design, copywriting, and stock photography is included. We can use your existing collateral / campaigns as well.

  • Who creates the social calendar?

    We create the social calendar and send it to you for approval. 

  • Who creates the Social Posts, Reels and Content?

    We create the social posts, reels, and content. This includes copywriting, stock photography, design, and animation. 

  • What type of copywriting is included?

    We will handle copywriting for you social posts, ads, pillar pages, cluster pages, sub cluster pages, and any landing pages we may create. 

  • Do I need to pay for stock photography?

    No, royalty free stock photography is included!

  • What will the Facebook / Instagram Ad Spend?

    Kick Ass Social Marketing $75 promoted posts plus any additional ad spend for traffic, lead, or awareness ads.

    Big Bang Social Marketing $150 promoted posts plus any additional ad spend for traffic, lead, or awareness ads.

    Balls Out Social Marketing $300 promoted posts plus any additional ad spend for traffic, lead, or awareness ads.

  • What will the Google Ad Spend be?

    This will vary from business to business. We use several tools including Google’s keyword planner to determine an ad spend. We recommend at least a minimum ad spend of $1,000 to be effective. You will approve the monthly ad spend prior to going live. 

  • Can I change my Ad Spend?

    Yes, you can change your Ad spend at any time. For best results, we recommend at least $1,000 monthly ad spend which you can increase or lower depending on the time of year / goals.

  • What types of Ads can I run?

    We run a variation of the ad types listed below.

    • Google Ads Text Ads
    • Google Ads Product Listing (Google Shopping)
    • Google Ads Video (YouTube) 
    • Google Ads Call Ads (Mobile only)
    • Google Ads Remarketing (Display Banners)
    • Google Smart Campaigns (Google Search/Maps)
    • Brand Awareness Ads
    • Traffic Ads
    • Conversion Ads
    • Lead Ads
    • Carousel Ads
    • Slideshow Ads
    • Collection Ads
    • Messager Ads
    • Stories Ads
  • Where do my Google Ads appear?

    Google ads can help you promote your business when people are using Google search engine, browsing online, watching YouTube videos, checking Gmail, or using mobile devices and apps.

    The Google Display Network reaches 90% of Internet users worldwide, across millions of websites, news pages, blogs, and Google sites like Gmail and YouTube.

  • Where do my Facebook / Instagram Ads appear?

    Feeds

    • Facebook Feed:
      Your ads appear in the desktop Feed when people access the Facebook website on their computers. Your ads appear in the mobile Feed when people use the Facebook app on mobile devices or access the Facebook website through a mobile browser.
    • Instagram Feed: Ads run in the mobile app and on desktop and mobile web.
    • Instagram profile feed: Your ads will appear within the feed view of public Instagram profiles of people 18 and up. Meta’s delivery system will place your ads in profiles where they’re likely to perform best.
    • Facebook Marketplace: Your ads appear in the Marketplace home page or when someone browses Marketplace in the Facebook app.
    • Facebook video feeds:  Your video ads appear between organic videos in video-only environments in Video and Facebook Feed.
    • Facebook right column: Your ads appear in the right column on Facebook. Right column ads only appear to people browsing Facebook on their computers.
    • Facebook Business Explore: Your ads appear in Facebook Business Explore when someone taps on a business post header or comments in mobile Facebook Feed.
    • Instagram Explore: Your ads appear in the browsing experience when someone clicks on a photo or video.
    • Instagram Explore home: Your ads appear as a tile in the Explore grid with other recommended content.
    • Messenger inbox: Your ads appear in the Home tab of Messenger.

    Stories and Reels

    • Facebook Stories: Your ads appear in people’s Stories on Facebook.
    • Instagram Stories: Your ads appear in people’s Stories on Instagram. Ads run in the mobile app and on desktop and mobile web.
    • Messenger Stories: Your ads appear in people’s Stories on Messenger.
    • Instagram Reels: Your ads appear in the Reels tab on Instagram.
    • Facebook Reels: Your ads appear in the Reels tab on Facebook.

    In-stream ads for videos and reels

    • Facebook in-stream videos: Your ads appear in video on demand and in a select group of approved partner live streams on Facebook.
    • Ads on Facebook Reels: Reach people with banner or video ads as they watch Reels.

    Search

    • Facebook search results: Your ads appear next to relevant Facebook and Marketplace search results.
    • Instagram search results: Your ads appear in the search results when people enter a keyword search term into the search bar in the Instagram app.

    Message

    • Messenger sponsored messages: Your ads appear as messages to people who have an existing conversation with you in Messenger.

    Apps and sites

    • Audience Network native, banner and interstitial: Your ads appear on apps on Audience Network.
    • Audience Network rewarded videos: Your ads appear as videos people can watch in exchange for a reward in an app (such as in-app currency or items).
  • How can Google Ads help?

    Google Ads makes it easy to show the world what’s unique about your business, so you can reach customers searching for what you offer whether a service or products. Google Ads can help you across the board:

    • Get more calls to your business
    • Increase visits to your store
    • Drive people to your website
    • Sell more products online
    • Bring visitors back to your site
  • Do I need a Google Ads account to get started?

    No you do not need an account to get started, we will setup an account in your name and link to your account so you always have full access and control of your account.

  • What if I have an existing account?

    That’s awesome! We will request access to your current account and review everything in depth and put together our suggested changes to implement and send over for approval prior to making any changes.

  • Do you need access to my Ad account?

    Yes. We will request advertiser access to both your Google and Facebook Ad accounts. You will remain admin. 

  • How do I pay my Ad spend?

    Your ad spend is paid directly to Google and Facebook, you will need to have a major credit card saved in Google Ads and Facebook Ads.

  • How many campaigns do you set up?

    In Facebook / Instagram we setup 2-4 campaigns. We find this to be the max number of campaigns we can run other wise the ads start to compete with themselves.

    In Google we setup retargeting, video, display and text campaigns for each keyword group to maximize the quality score, lower your cost per click and increase conversions.

  • How many keywords can I target?

    We target groups of up to 100 keywords. Our process will naturally rank many more keywords related to the 100 terms we select and these keywords can be changed anytime. The goal is to improve all possible keyword rankings for you site exponentially on a monthly basis.

  • How are the keywords selected?

    We use the Google Keyword Tool to find keywords that have traffic and that we feel will get the best ROI. You ultimately have the final say on the keyword choice and you can have us add or remove keywords based on what you feel are most valuable for your business. And, you can change the keywords at any time.

  • What are citations?

    Citations are high profile business listings on websites such as Yelp, Yahoo, local.com, Bing, Citysquares, Yellowpages, Localpages, Foursquare, EzLocal to name a few. They organize business listings by categories, locations, services and allow us to put in your contact information, logo, website URL, keywords and information about your business. These are done one time. Since they are manually done it can take up to 45 days to complete.

  • These are backlinks. It’s like favorites in your website browser. We add your link with keywords and link back to your website. We typically get about 80% approval ratio of the links.

  • What type of onsite work do you do?

    We update the meta tags and keywords on your website per your package. We also fix any coding errors that would cause issues with ranking your website.

  • Do I need a website?

    Yes it’s a requirement to have a website with a privacy policy and terms and conditions to run ads. For SEO we also need a website to rank and to post your content to. We offer done for you websites for only $499. 
    more info here

  • How do I get started?

    To get started select an option below

    Balls Out Marketing

    $3,000 month, no contracts

    Save $3k!

    6 months for $15,000

    Renews at $3,000/month

    After you sign up, you will immediately receive a welcome email and we will get started right away! 

    It’s that easy!! We look forward to working with you!