Generating leads with a website is very complicated. While there are a number of methods you can use to increase the number of viable sales leads your website produces, none are as effective as blogging. In fact, over 76% of marketing professionals claim blogging is an essential part of their inbound marketing campaigns.
When creating new blog posts, you need to focus on making them both engaging and share-worthy. The more people you have sharing links to your blogs, the easier it will be to increase the amount of traffic your website receives. Below are some things you can do to make your blog content more share-worthy.
1. Make Your Blogs a Pleasure to Read
The type of content you cover with your blogs is important. However, how the blogs are structured is also important when trying to increase the number of shares they receive. Consumers love blogs that are broken up with headlines and bullet points. If your blogs are basically one big block of text, it can make it difficult for readers to understand your message.
Most business owners don’t have the time or experience need to properly write and structure blogs. Instead of trying and failing to produce quality content on your own, you need to hire professionals. An experienced marketing professional will have no problem creating share-worthy content on your behalf.
2. Create Blogs Around Trending Topic
One of the biggest challenges business owners face when it comes to blogging is coming up with unique and interesting topics. Constantly repeating the blog topics being covered can result in consumers losing interest in what your company has to say. The best way to keep your blog topics current is by using the power of Google Trends.
With Google Trends, you will receive a message anytime new topics related to your industry are in the news. By writing blogs based on these trending topics, you can increase the visibility your website has on popular search engines. Consumers will be looking for these trending topics, which means the chances of your blogs getting shared on social media and other websites will be increased.
3. Social Share Buttons are Important
Making it easy for consumers to share your blog content is crucial. If a consumer has to hunt for the social share buttons on your blog, they will usually get frustrated and give up. This is why you need to make sure these buttons are prominently displayed at both the top and bottom of your blogs.
You also need to encourage readers to share your blog on their social media accounts in the call to action. A well-written call to action can help you increase the number of shares and leads your blog produces. Finding the right approach to writing these calls to action will require some time and experimentation. Rather than giving up when a particular call to action doesn’t produce great results, you need to be persistent.
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