Modern business owners spend a lot of time and money trying to establish an online presence for their brands. Having things like a well-built responsive website and active social media pages can help you attract attention from consumers. However, if you want to completely dominate in the world of online marketing, you have to educate yourself on white hat SEO tactics and what search engines like Google are looking for when assigning rank to their results pages. 

Over 2 trillion searches are performed on Google annually. Processing these searches and giving users an accurate response requires the use of things like complex algorithms. These algorithms assess various factors when looking at your business website. Knowing more about search engine ranking factors can help you optimize your website for success. Below are some search engine ranking factors you need to become familiar with. 

1. Google Likes Websites That Are Responsive

In the past decade, the number of consumers using mobile devices to conduct Google searches has increased considerably. The team at Google does everything they can to make sure this large portion of their audience is represented on search engine results pages. When crawling a website for the first time, Google bots look to see if it is optimized for mobile users. 

If your website is not responsive, it will be nearly impossible to get on the first page of search engine results. Instead of allowing this oversight rob you of potential business, you need to get it fixed immediately. With the assistance of an experienced graphic designer, you can make your existing website responsive. 

2. Make Sure Your Domain is Accessible and Secure

The main goal you should have when building a new website is making it easy for Google bots to access. The best way to accomplish this goal is by using proper coding techniques or a website builder that uses these techniques. You also need to make sure there is a sitemap in place. Submitting this sitemap in your Google Webmaster dashboard will provide you with a leg up when it comes to having your new website crawled and ranked. 

Website security is also something Google bots considered when assigning rank. Investing in an SSL certificate is crucial when trying to make sure all data collected on your website is encrypted and protected. An SSL certificate also lets Google bots know how secure your website is. 

3. The Content On Your Website Should Be Optimized

If you want to improve your rank on Google’s search engine results page, then you have to optimize your website content. Optimizing your content will require the implementation of popular keywords, inbound/outbound linking and social sharing buttons. If you are unsure about how to implement these optimizations, you need to work with a reputable marketing professional. 

Let Small Business SEO Help You Out!

Are you trying to drive more organic traffic to your website? If so, Small Business SEO can help you out. Contact us now for more information on the services we offer.