SEO professionalsGoogle Core Updates can have a significant impact on the ranking of websites. These updates are designed to improve user experience by providing more relevant and high-quality search results. However, they can also negatively affect some websites, causing them to see a drop in their rankings.

As a website owner, it’s important to be aware of these updates and their potential impacts on your site’s ranking. This is where having an SEO professional on your side can be extremely beneficial.

Keep reading to learn about the strategies SEO professionals will use to optimize your website after Google Core Updates.

Analyzing Website Traffic Patterns

Analyzing traffic patterns is key for SEO professionals to understand how a website performs. After Google Core Updates, they look for changes in how many people visit the site and which pages they visit.

They pay special attention to pages that aren’t getting as many visitors as before. This helps them spot any problems or drops in rankings, showing them where they need to focus their efforts to make improvements.

Using data analysis tools and their expertise, SEO professionals can identify anomalies or abnormal website traffic and rankings fluctuations. They carefully examine the pages that saw the biggest drop in traffic to determine what may have caused it. This allows them to make targeted changes to those pages, whether updating content, fixing technical issues, or improving user experience.

Performing Content Quality Audits

After Google makes changes with Core Updates, SEO professionals check your website’s content to make sure it’s still top-notch. This process is called a content quality audit. Here’s what they look for:

  • Relevance: They check if the information on your pages is still useful to readers. For example, is your guide on smartphones talking about the latest models?
  • Readability: They see if the content is easy to read and understand. Big words or long sentences might confuse people.
  • Originality: They ensure your content is unique and not just copied from somewhere else. Google likes original stuff.
  • Up-to-date Information: They update any old facts or figures. If your article mentions a “recent” event from 2015, it’s time for an update.

Once they’ve identified any areas that need improvement, SEO professionals will work with you to update or enhance your content.

Aligning Content With User Intent

After analyzing website traffic patterns, SEO professionals know which pages saw a drop in rankings and need attention. One way to improve these pages and recover from the negative impact of Google Core Updates is by aligning content with user intent.

This means ensuring each piece of content on your website effectively addresses users’ needs and questions. By understanding what users are searching for and providing relevant, high-quality content, your website can become more valuable and trustworthy in the eyes of Google.

This can help improve your rankings and help you recover from any ranking drops caused by Core Updates.

SEO professionals

Refine Your Internal Linking Strategy

Refining your internal linking strategy is an important aspect of optimizing your website after a Google Core Update. This involves analyzing and improving the links within your site to guide users logically through your content. A strong internal linking structure can help improve user experience and encourage them to explore more pages on your site.

To refine your internal linking, SEO professionals will thoroughly analyze all the internal links on your website. They will look for any broken or outdated links and fix them, ensuring a seamless navigation experience for users.

They may also suggest creating new internal links to connect relevant pages and improve the overall structure of your site. This can also help boost the credibility and authority of your website in the eyes of Google. 

Boosting Site Accessibility

Another strategy SEO professionals use to optimize your website after Core Updates is improving its accessibility features. This involves ensuring all users, including those with disabilities, can easily navigate and interact with your site.

Some important accessibility features that SEO professionals may focus on include:

  • Screen reader optimization: Make sure the content on your site is compatible with screen readers for visually impaired users.
  • Color contrast ratios: Ensuring that there is enough contrast between text and background colors for those with visual impairments.
  • Alt tags for images: Including descriptive alt tags for images to help visually impaired users understand the content on your site.

By improving these accessibility features, your website can become more inclusive and user-friendly, which can ultimately improve its ranking after Core Updates.

Technical Performance Enhancements

Following a Google Core Update, SEO professionals will also focus on optimizing your website’s technical performance. This involves fixing any technical issues that may slow down your site and affect user experience.

They can identify and address issues such as slow loading times, broken links, or mobile responsiveness problems using tools and their expertise. Approximately 82% of consumers claim a slow-loading website directly influences their buying decisions. By addressing these technical issues, SEO professionals can help improve your site speed and enhance user experience.

Improving a Website’s Structured Data

Structured data provides additional information about the content on your site, making it easier for search engines to determine its relevance and importance. After a Core Update, SEO professionals will ensure your website’s structured data is up-to-date and accurate to help improve its ranking.

They may also suggest implementing new structured data elements, such as rich snippets or schema markup, to enhance the visibility of your content in search results.  This can make your website stand out among competitors and attract more traffic to your site.

Establish Industry Authority

SEO professionals also focus on establishing industry authority for your website after Core Updates. This involves creating high-quality, informative content that positions your site as a thought leader in your niche. You can establish credibility and expertise in your industry by consistently producing valuable and relevant content.

To achieve this, SEO experts will conduct thorough research to identify trending topics and keywords related to your niche. They will then create content that provides valuable insights, answers questions and addresses the needs of your target audience. This helps improve your website’s ranking and enhances its reputation in the eyes of users and search engines. 

Strategically Pruning Content

To help your website’s ranking recover after a Core Update, SEO professionals may strategically prune underperforming content. This involves updating, merging, or removing low-quality or irrelevant content from your site.

Using their expertise and data analysis tools, they can identify which pages are not performing well and take necessary action to improve them. This could include updating the content to make it more relevant and high-quality, merging similar pages to improve performance, or removing outdated or irrelevant content altogether.

By reducing the amount of low-quality content on your site, SEO professionals can help improve its overall credibility and trustworthiness in the eyes of Google.

SEO professionals

Proactive Content Promotion

Besides optimizing your website’s content and technical performance, SEO professionals also understand the importance of promoting it through various channels. This includes leveraging email marketing, social media platforms, and relevant forums to reach a wider audience and drive more traffic to your site.

By actively promoting your content, SEO professionals can help improve its visibility and increase engagement with your target audience. This can also attract backlinks from high-quality websites, which can help boost your site’s ranking after a Core Update.

Analyzing User Engagement Signals

SEO professionals continuously monitor metrics like time on page and bounce rate to gain insights into user engagement with your website. These signals can help them understand which pages perform well and which may require improvements after a Core Update.

Using these insights, SEO professionals can develop a targeted strategy to enhance the performance of specific pages, whether through updating content, improving user experience, or implementing technical enhancements. This can help improve your website’s overall engagement and user satisfaction, which is crucial for maintaining a high ranking after Core Updates.

Prioritizing Mobile Usability and Speed

Mobile devices have become the primary way people access the internet, making it crucial for websites to be optimized for mobile use. After a Core Update, SEO professionals will prioritize improving your website’s mobile usability and speed. This includes ensuring fast loading times, readable fonts, and easy navigation on all device sizes.

SEO professionals can help boost your website’s ranking and attract more traffic from mobile users by boosting its usability.  This is especially important because Google now prioritizes mobile-friendly websites in its search results, making it essential for website owners to prioritize their site’s mobile performance.

Our SEO Professionals Can Help You Recover After a Core Update!

Having a strong SEO strategy in place is crucial for maintaining a high ranking after Google Core Updates. Our team of SEO professionals has the expertise and tools to help your website recover from any negative impact of Core Updates. Contact us now to learn more!