MEET PETE.

Pete started Small Business SEO in 2009 because he was tired of watching small businesses get taken advantage of by marketing companies that charged a fortune and delivered nothing.

He had the skills, the certifications, and the experience. But more than that, he had the attitude: if you are going to take someone’s money, you better damn well get them results. That’s been the rule since day one and it has not changed.

BFA in Graphic Design and Multimedia from the University of North Florida. Graduated with honors. But Pete will be the first to tell you: the degree got him started, the next 25 years of actually doing the work is what matters.

He has managed millions in annual ad spend. Earned Google Certified Expert status. Written for Inc.com. Built SEO campaigns that took clients from zero visibility to dominating page one. And he still personally works on accounts every single day.

Pete does not believe in playing it safe. The Balls Out Philosophy is simple: go all in, execute relentlessly, and never settle for average. That applies to every campaign, every client, every day.

While other agencies are stuck playing catch-up, Pete is already three moves ahead. He uses AI strategically, predicts market shifts, and adapts faster than the competition can blink. Your business deserves that kind of intensity.

Pete is the author of Balls Out Marketing, Change the World, and the DIY SEO Guide. His writing goes beyond marketing tactics into personal growth, business strategy, and what it actually takes to win.

He is also a regular contributor to Inc.com and connects with thousands on X as @TheSEOGodfather. Not for clout. Because he genuinely likes helping business owners figure this stuff out.