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General contractor marketing for bigger projects
Marketing For General Contractors
The Best GC In TownMeans Nothing If Nobody Can Find You Online.
The U.S. construction industry is worth $2.1 trillion. Most GCs compete on reputation and zero online visibility. SEO. Google Ads. Portfolio strategy. Social proof. One system. No contracts. Real humans.
Let's TalkYou Build Houses. We Build Your Pipeline. - Peter Roesler

How to Beat Everyone, Take Everything, and Print Money at Will

Download our guide. Step by step guide to help you scale your business.

General contractor industry overview
01
$2.1T Market.Invisible Contractors.
$2.1T
U.S. Construction
Industry
"Reputation without visibility is like owning a Ferrari in the garage. Nobody knows you exist."
- Pete
Mistake
Most GCs rely on referrals alone. Good work, zero online presence. Smaller competitors with better websites land your jobs.
Fix
Show every project online. Rank for 'remodeling contractor near me.' Homeowners find you before they call anyone else.
WHY
Homeowners research 6-8 weeks before hiring. Your portfolio is your only salesman during that time.
WE DO: Portfolio website, project gallery optimization, Google Business Profile, local SEO dominance.
Takeaway: Your work speaks. We make sure they see it.
SEO for home remodeling contractors
02
'Kitchen Remodel + City'Is Worth $50+ Per Organic Click.
6-8
Week Decision Cycle.
Homeowners Research Hard.
"Homeowners research contractors for weeks. Be in every search they run."
- Pete
Mistake
Generic 'home remodeling services' page. Competing against 10,000 contractors nationally. Buried in search results.
Fix
Project-specific pages: 'Kitchen Remodel in Austin,' 'Bathroom Renovation Cost,' 'Deck Builder Near Me.' Rank for intent, not volume.
WHY
Long-tail keywords = lower competition, higher intent, better conversions. Homeowners searching 'kitchen remodel cost' are ready to hire.
WE DO: Project page creation, service-specific SEO, before/after portfolio ranking, local keyword optimization.
Takeaway: Own your market for every project type.
Construction portfolio website
03
Your Last ProjectIs Your Best Sales Pitch.
73%
More Likely To Hire
After Seeing Projects
"If it's not on your website, to a homeowner, it didn't happen."
- Pete
Mistake
No portfolio online. Outdated gallery. Just text descriptions. Homeowners don't see what you're actually capable of building.
Fix
High-quality photos. Before/after gallery. Project details. Testimonials tied to each project. Buyers visualize hiring you.
WHY
Humans buy from who they trust. Your best work builds that trust instantly.
WE DO: Portfolio design, before/after galleries, project page SEO, high-quality photo optimization, testimonial integration.
Takeaway: Every project earns you future jobs.
Google Ads retargeting for contractors
04
Remodels Take 6 Weeks To Decide.Retargeting Keeps You In The Running.
$20-$70
Cost Per Click.
Remodeling Keywords.
"They visit your site on Monday. They compare you to 5 others all week. Be there on Saturday when they're ready."
- Pete
Mistake
Traffic stops after first click. Homeowners forget you. They hire a competitor who stayed top-of-mind.
Fix
Website visitor retargeting. Show your ads across Google, Instagram, Facebook throughout their decision cycle. Final bid they request is yours.
WHY
Long cycles require long campaigns. Retargeting converts researcher to bidding request at 5-8x the rate of cold ads.
WE DO: Pixel tracking, audience segmentation, creative retargeting, lifecycle campaigns, bid management.
Takeaway: Be their last choice. Win the bid.
Social media for construction companies
05
Post The Before.Post The Progress. Post The Reveal.
3.2x
More Engagement
On Transformation Content
"A before-and-after is a story. Post it. That's a qualified lead in your DMs."
- Pete
Mistake
Dead social pages or random company posts. No job progress updates. Potential customers don't see active work or social proof.
Fix
Daily job progress: before photo, framing, installation, reveal. Time-lapse videos. Testimonials. Transformation sells.
WHY
Social proof is everything. Active projects = active company. People trust builders they see working.
WE DO: Content calendar, daily posting, transformation videos, project timelines, testimonial collection, engagement management.
Takeaway: Your pipeline is your best content.
Complete contractor marketing system
06
Scattered MarketingIs Expensive Marketing. Unified Systems Compound.
5x
More Bids When
All Channels Connected
"A homeowner sees you on Google, clicks to your portfolio, follows you on Instagram, gets retargeted, then calls. That's not luck. That's system design."
- Pete
Mistake
SEO vendor, ads vendor, social vendor. None of them talk. Data doesn't flow. Leads leak. ROI stays flat.
Fix
All channels unified. Website feeds ads. Social drives traffic. Analytics tie everything together. One command center.
WHY
Systems compound. When SEO, ads, portfolio, and social work together, they're worth more than the sum of parts.
WE DO: SEO, Ads, Portfolio optimization, Social, Analytics, One unified strategy for predictable bids.
Takeaway: Everything working together. Bids flowing. Revenue scaling.
YOUR PATH TO LEADS

90-Day Plan of Attack

Three months of strategic execution. From permit-ready jobs to remodel leads to commercial build-outs. We build your pipeline methodically.

DAYS 01-30
Build Foundation
Portfolio audit & website optimization. Google Business Profile authority. Local citation cleanup.
Launch Ads
Kitchen & bathroom remodel keywords live. Permit-ready job targeting. First leads within 2 weeks.
Social Begins
Current project content calendar. Before/after gallery posts. 3 posts per week minimum.
DAYS 31-60
Scale What Works
Ads performing? Increase budget. Kitchen remodels converting? Double down. Eliminate waste.
Build Authority
Room addition pages rank. Commercial build-out service pages live. SEO momentum building.
Remodel Cycle Peaks
2-3 qualified bids per week. Retargeting capturing warm leads. Pipeline visible.
DAYS 61-90
Compound Growth
Ads optimized. SEO pages ranking. Social creating brand presence. Systems humming.
Predictable Leads
3+ jobs per month in pipeline. Kitchen, bath, additions all generating. Commercial bids increasing.
Scale Planning
What's working gets bigger. Next market expansion. Add-ons ready (video, landing pages, etc.).
THE MATH THAT MATTERS

Hire One Person vs. Our Team

One marketer spreads themselves thin. We bring strategy, execution, optimization, and results.

Hire One Person

One marketer. One skillset. Limited hours.

Cost Per Quarter
$25,000+
(salary alone)
Annual Cost
$100K+ salary
Plus benefits, taxes, turnover
Capacity Issues
40 hours/week max. Vacation, sick days. Covering everything: ads, SEO, social, content, analytics.
Skill Gaps
Expert in one thing. Mediocre at everything else. No AI. No optimization sophistication.
Turnover Risk
Quits, gets recruited, starts their own agency. You lose months of progress.

Our Full Team

SEO specialist, Ads strategist, Content creator, Social manager, Video producer, AI specialist. One unified strategy.

Cost Per Quarter
Starting at $8,000
Foundation tier. Scales to your needs.
Annual Cost
$32,000+ (Foundation)
Way less than one salary. Scales with your growth.
Full Coverage
SEO + Ads + Social + Content + Video + Automation. Unlimited capacity. Everything connected.
Deep Expertise
Specialists in each channel. AI optimization. Data-driven testing. Industry-specific tactics.
Stability & Support
No turnover. Dedicated account team. If someone leaves, you don't miss a beat.
Get Started
SETUP FEE: $5,000

Quarterly Packages

Pay once. Get everything. Scale as you grow. Choose the tier that matches your ambition.

Foundation

$8,000/quarter

SEO, social, content, and automation basics — everything a general contractor needs to start generating leads online.

✓ Portfolio website optimization
✓ SEO foundation (local + long-tail)
✓ Social media management (3x/week)
✓ Content calendar
✓ Google Business Profile management
✓ Basic automation setup
✓ Monthly strategy call
✓ Monthly reporting
Get Started
MOST POPULAR

Growth

$15,000/quarter

Everything in Foundation plus advanced Google Ads, weekly optimization, and strategic acceleration for growing GCs.

✓ Everything in Foundation
✓ Advanced Google Ads management
✓ Daily campaign optimization
✓ Content acceleration (2x output)
✓ Retargeting strategy
✓ Video content creation (2/month)
✓ Twice-monthly strategy calls
✓ Dedicated account manager
Get Started

Domination

$22,500/quarter

Complete marketing control. Everything. Video production, hero commercials, AI optimization, unlimited strategy. Dominate your market.

✓ Everything in Growth
✓ Hero commercial video (4/year)
✓ Reels pack (12+/quarter)
✓ Landing page creation (2/quarter)
✓ SEO+ advanced features
✓ AI optimization suite
✓ Unlimited strategy calls
✓ White-glove support
Get Started
FULL-SPECTRUM MARKETING

Everything We Handle

Six core services. One unified strategy. No hidden fees.

🔍

SEO + AI Search

Rank for remodeling keywords. Project-specific pages. Local SEO dominance. AI-powered optimization. 90-180 day timeline to meaningful traffic.

📢

Google Ads

Kitchen remodel. Bathroom renovation. Room additions. Permit-ready jobs. Qualified leads in 48 hours. Daily optimization. Budget efficiency.

📱

Social Media

Facebook, Instagram, TikTok. Daily project updates. Before/after galleries. Transformation videos. Engagement. Building brand presence.

📝

Content Marketing

Blog posts. Service pages. Case studies. Homeowner guides. SEO-optimized copy. Establishing authority in your market.

🎬

Video + Reels

Before/after transformations. Time-lapse builds. Testimonial videos. Instagram Reels. TikTok content. Social proof at scale.

⚙️

Automation

Lead capture funnels. Email sequences. CRM integration. Automated follow-up. Lead qualification. Your pipeline runs 24/7.

✓ No hidden fees. No surprise charges. Transparent pricing. Everything included.

ACCELERATE YOUR GROWTH

Add-Ons

Stack these on top of your quarterly package to dominate faster. Perfect for specific market launches or service expansions.

$100K Portfolio Website

$2,500 down + $1,000/month

High-performance portfolio website built on Next.js. Custom design. Mobile-optimized. Project gallery with 50+ slots. SEO on every page. Lead capture forms. Before/after sliders. Integrations with your CRM.

✓ Custom design
✓ Project portfolio (50+ slots)
✓ SEO optimization
✓ Lead forms + CRM integration
✓ Ongoing updates included

Landing Page

$3,000 one-time

Launch a high-converting landing page for a specific service. Kitchen remodels. Bathroom renovations. Room additions. Commercial bids. Before/after portfolio. Lead capture. SEO-optimized.

✓ Custom copy
✓ Portfolio gallery
✓ Testimonials section
✓ Lead form with CRM sync
✓ SEO ready

Hero Commercial

$25,000

Professional 60-second commercial showcasing your best work. Cinematic filming. Professional editing. Testimonial integration. Suitable for YouTube, Facebook, Instagram. Broadcast-quality production.

✓ Professional filming
✓ Cinematic editing
✓ Drone footage included
✓ Testimonial integration
✓ Unlimited revisions

Reels Pack

$8,500 per quarter

12+ custom Reels per quarter. Instagram, TikTok, YouTube Shorts. Before/after transformations. Time-lapse builds. Testimonials. Quick tips. Trending sounds. Optimized captions. Posting schedule included.

✓ 12+ Reels/quarter
✓ Professional editing
✓ Trending audio
✓ Caption optimization
✓ Posting schedule
COMMON QUESTIONS

General Contractor Marketing FAQ

How much does contractor marketing cost?

Our packages start at $8,000/quarter (Foundation), scale to $15,000/quarter (Growth), or $22.5K/quarter (Domination). We also offer custom pricing with a $5,000 setup fee. Most GCs find that landing one additional remodel per month covers three months of marketing investment immediately.

How long does it take to get contractor leads from marketing?

Google Ads deliver qualified leads within 48 hours. Home remodel projects have 6-8 week decision cycles, so retargeting is essential. SEO takes 90-180 days to show meaningful results, with portfolio pages ranking well by month 4. Most GCs see 2-3 qualified bids per week by month 3.

What's included in your Foundation package at $8K/quarter?

Foundation ($8,000/quarter) includes SEO, social media management, content marketing, and automation basics. Everything a general contractor needs to start generating leads online. Portfolio optimization, basic Google Business Profile management, monthly reporting, and one monthly strategy call.

What ROI can a general contractor expect from marketing?

Average kitchen remodel is $25,000-$75,000 in revenue. A single qualified bid that converts covers 3-4 months of marketing spend. If you land one remodel per month, ROI is 400-600%. Most GCs reach 2-3 jobs per month within 6 months, making marketing their best investment.

How do you market specific projects like kitchen or bathroom remodels?

We create dedicated landing pages for each service: 'Kitchen Remodel Cost,' 'Bathroom Renovation,' 'Deck Building,' etc. Each page showcases 5-8 before/after projects. Google Ads target these service pages with location modifiers. Social shows the transformation process. Portfolio pages rank for 'kitchen remodel contractor' + city, capturing homeowners ready to hire.

What's the difference between your Growth and Domination tiers?

Growth ($15,000/quarter) adds advanced Google Ads management, weekly optimization, content acceleration, and twice-monthly strategy calls. Domination ($22.5K/quarter) includes everything plus video production, hero commercial filming, SEO+ features, dedicated account manager, and unlimited strategy calls. Choose based on your market size and lead volume goals.

Do you offer marketing add-ons beyond the quarterly packages?

Yes. We offer $100K Portfolio Website builds ($2,500 down + $1K/month), high-impact Landing Pages ($3,000), Hero Commercial Videos ($25,000), and Reels Packs ($8,500). These stack on top of your quarterly package to accelerate growth for specific services or market expansion.

5,137+
Businesses Ranked On Google
250%
Average Traffic Lift - Year One
25 Yrs
One Obsession.
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