Making a small business successful is only possible if you provide excellent customer service. For the most part, the days of customers calling your business or sending emails to resolve an issue are long gone. Over 67% of consumers claim they would rather receive social media customer care. Providing your customers with an opportunity to resolve the problems they have on social media platforms like Facebook and Twitter can be beneficial.
Not only does this provide customers with the help they need instantly, it can also help you increase sales and conversion rates. Are you trying to iron out the details of your social media customer service strategy? Check out the helpful tips below on how to provide excellent social media customer service.
Respond to Social Media Comments, Questions and Comments
The biggest benefit that comes with engaging with consumers on social media is the feedback they can provide. Some business owners make the mistake of only focusing on the positive comments and feedback they receive. While it is great to hear these things about your business, you also need to pay attention to any negative comments left by a customer. Resolving the problems that lead to a customer’s negative comment is important.
If a question is asked on one of your social media posts, you need to respond in the feed. Not only does this help the person who posted the question, it also shows others how responsive you are. Getting a reputation for being engaging on social media can help you win over potential customers in the future.
Reply to a Customer Quickly
Approximately 45% of consumers expect a business to reach back out to them an hour after they send a message on social media. While responding to a customer’s request or question in this amount of time can be challenging, it is important when trying to provide them with top-notch social media customer service. Failing to respond in a timely manner can lead to a customer getting angry and going to a competitor.
Most social media platforms let consumers know how fast your business usually responds to messages. On Facebook, you will need to average a five-minute response time in order to get the title of very responsive. Setting up a solid notification system is the only way to ensure you get a customer’s message and have time to respond to it.
Don’t Forget to Follow-Up
Once you have filled a customer’s request or answered their question on social media, ask them for their email address. Doing this will allow you to follow-up with them at a later date. You can also use the email addresses you acquire for marketing purposes. Engaging in effective email marketing campaigns is a great way to increase your customer base. Most consumers will welcome the opportunity for a business to follow-up with them, which is why you should have no problem getting email addresses.
Ready to Take Social Media By Storm?
Are you looking for a way to boost your company’s visibility on social media? If so, the professionals at Small Business SEO can help you accomplish this goal.