Did you realize that approximately 93% of online experiences start with a search engine? Finding ways to get your business website domain on the first page of Google search results is imperative if you want to expand your reach and grow your bottom line. When assigning a rank to websites, Google considers a number of factors. One of the first things the Google algorithm assesses is the domain authority a website has. 

While many business owners have heard the term domain authority batted around, many are unsure about what this term actually means and how it applies to their website. Here are some things you need to know about website domain authority and how to grow yours. 

What is a Website Domain Rating?

The number and quality of the backlinks your website has is weighed heavily when domain authority is being calculated. Not only will you need a high number of backlinks to improve your domain authority score, you also need to make sure these links are coming from websites that are both popular and well-respected. While this may sound like a relatively easy task, it is actually quite complicated. With so many different businesses vying for high-quality backlinks, landing them can be difficult. 

When trying to grow the number of high-quality backlinks your website has, consider changing up your content strategy. Posting blogs that feature large lists of useful and industry-related statistics is a good idea. You also need to reach out to popular and highly-respected websites to find out about the guest posting opportunities they have available. In most cases, working with a digital marketing company that has connections to popular websites is the best way to make this process easier. 

How to Boost Your Domain Authority Score

Now that you have an idea of what domain authority is and how it is calculated, you need to start figuring out how to improve your score. If you want to improve your domain authority, you need to consider doing some of the following things. 

Focus on Optimizing On-Page Content

Before you can improve the domain authority score your website has, you have to optimize your on-page content. Each page on your website should have a focus keyword. This keyword will not only need to be featured in the content on this page; you also need to include it in your meta description and title tags. By optimizing these components of your website, you can show Google bots who the content on your website is written for. 

Make Your Internal Linking Structure Better

You also need to focus on creating a good internal linking structure if you want to increase domain authority. When placed correctly, internal links can provide the reader with more information and Google bots with a roadmap of your website’s content. 

Drive More Organic Traffic to Your Website

Are you trying to get more people to visit your business website? If so, Small Business SEO can help you out.