Halloween is long gone, and Thanksgiving is right around the corner. Now is the time for businesses across the country to start ramping up their marketing efforts in preparation for the holiday season. If you have a business Facebook page, you may wonder what the best ways to engage your audience are this year.
If you find yourself in this situation, you are in luck. Here you can learn a few tips to help you make the most of your Facebook marketing efforts.
Ask Questions
People love to get involved and speak up if they are asked for their opinion. You could begin all holiday-themed posts with a festive question, for example, what is their favorite holiday tradition?
By doing this, you can get your audience thinking about the holiday season and what they look forward to when it comes around. If you feel generous, you can turn the post into a contest. Put everyone’s name who answers into a drawing for a prize.
Share Holiday Deals, Discounts, and Promotions
An effective way to figure out how engaged your Facebook audience is, is by offering holiday promotions or deals that are just available via Facebook. Be sure to tell your audience that you are giving the 50% discount (or another deal) if they take a screenshot of the post on the Facebook page and then show the person when they checkout. This engages mobile users and gives you a chance to connect directly with your fans at your business’s physical location.
Decorate Your Storefront and Facebook Page
Decorations are amazing. You can improve your page’s look for the holiday season using a holiday-themed cover photo. There is an array of options that can help you do this for free. You can also decorate your physical storefront with holiday décor and then post pictures of what you have done on Facebook. This spreads holiday cheer and can encourage your audience to come to visit your store and make a purchase.
Host a Contest
Does your business sell home goods? If so, consider running a photo contest where you can encourage your audience to send pictures of decorated parts of their home. Choose one and give them a price or a gift card. You can host other contests during the holiday season, too, such as fill-in-the-blank questions or contests. Give a random person who answers a prize. It is a great way to get your audience more engaged with your business.
Are You Ready to Use Facebook This Holiday Season?
Are you ready to use Facebook to help you convert more customers and make more sales this holiday season? If so, consider reaching out to the professionals. They can help you design and structure the perfect holiday Facebook campaign to ensure you get the desired results. Being informed and knowing what to do is the best way to ensure you get the results desired for your business and sales this holiday season.