On average, business owners who use Google paid ads see an 80% boost in brand awareness. By expanding the size of your audience, you can grow your bottom line over time. As 2020 comes to a close, business owners and marketing professionals are starting to plan strategies for 2021. Having a well-planned and detailed paid advertising strategy can help you grow in the New Year. 

Before you start to plan out your paid advertising strategy for 2021, you need to do your homework. Knowing what trends are on the rise in the world of PPC can help you get in on the ground floor. Below are some PPC trends you simply can’t ignore in the New Year.

Voice Search Continues to Rise 

In the past few years, the shift towards voice search has been noticeable. Every modern smartphone and streaming device allows users to search for content with the power of their voice. Most consumers find voice search to be a convenient way to get the information they want. This is why millions of people use voice search to surf the Internet daily. 

The consumers who use voice search generally form their queries in sentences. This is why PPC marketing professionals are using long-tail keywords in their content that is designed to appeal to voice search users. Using keyword tags like “near me” is also essential when trying to target your voice search marketing efforts. 

If you are confused about how to create PPC ads and blog content that appeals to voice search users, it is time to contact Small Business SEO. We work hard to stay on the cutting edge of paid ad technology and marketing techniques. With our help, you can reach a wider audience with your marketing message. 

Video Ads Are Still Extremely Effective

As a business owner, your main goal should be generating leads will your PPC ads. The only way to do this is why using all forms of media to attract attention from modern consumers. Most people will sit and watch a video before they read a blog about a product/service. Creating video ads for your business is crucial when trying to engage with the people you want to turn into customers. 

Using platforms like Instagram stories can help you attract attention from a younger audience. Working with professionals who know the ins and outs of video marketing and social media is a good idea. 

Get the Professional PPC Help You Need

Navigating the world of paid advertising can be a bit confusing. Creating and managing new paid advertising campaigns is much easier when you have the help of a knowledgeable professional. Our goal is to create campaigns that generate the maximum number of leads. We understand the latest PPC trends and know how to incorporate these trends into your existing campaigns. 

Are you ready to use paid advertising to generate more business? If so, contact Small Business SEO to find out more about the services we offer.