Using Brand Storytelling to Create Customer Advocates
As a business owner, your business is nothing without your customers. I have learned the hard way with early business ventures that failing to put your customer first is a quick way to closing your doors – for good. Through
How to Improve Your Brand Messaging
Do you know what brand messaging is? It’s the voice and words you use each time you “talk” to your audience or customers in writing through your emails, blogs, social media, and website. Having a relevant and consistent brand message
The Importance of Brand Equity
If you want to achieve your small business growth goals, you have to realize the importance of branding. Expanding the reach your business has will be much easier with an instantly identifiable brand image. You need to realize that some
What Is Brand Positioning and What Impact Does It Have on Your Business?
What do you think when you hear the term “brand positioning?” You may believe it refers to how well your logo and business stand out from others. While this is part of it, there’s more to it than just that.
Brand Loyalty: What Is It and Why Is It Important?
If you want your business to really thrive, you have to be aware of how important proper branding is. The average small business has a ton of competition. This can make getting attention from a larger much harder. Instead of
