In 2019, online retail sales in the United States topped $365 billion. By the year 2024, experts expect sales to reach over $600 billion. If you are a tech-savvy entrepreneur looking for a way to generate more income, then an online store is a must. The main thing you have to do to have success with an online store is have a great marketing strategy.
Since there are so many different online stores, breaking through the noise can be difficult for newcomers. Rather than letting your new online venture go belly-up due to a lack of planning, you need to figure out how to reach your target demographic. Read below to find out more about the marketing strategies you can use to make your online store successful.
Make Your Online Store Voice-Search Friendly
In the past few years, voice-activated devices like the Amazon Alexa and Apple’s Siri have taken the Internet by storm. These devices allow consumers to use the power of their voice to find what they need online. If you want to get in on the voice search revolution, the content featured on your website will need to be altered. Websites that are optimized for voice search use long-tail keywords in their content.
People who are using voice search will typically speak in long phrases. Putting yourself in the mindset of a customer looking for then products on your online store is a good idea. By doing this, you should have no problem figuring out the right long-tail keywords to use.
Provide Consumers with Social Proof
Before buying products from an online store, modern consumers will scour the Internet for reviews. If you are looking for a way to make this process easier for visitors to your website, the providing them with social proof in the form of positive reviews is a must. Getting to know who your target customer is and what they are looking for can help you optimize your online store.
Putting positive reviews on your product pages is a great way to reassure consumers about the items you carry. Asking customers for these reviews is important. While you may be apprehensive about doing this, most consumers will have no problem providing good reviews if they have had a positive with your company.
Reach Out to Influencers
If your main goal is to drive more traffic to your online store, working with influencers is a great idea. An influencer with thousands of followers will be able to draw more attention to your brand with a single post. One of the best ways to get an influencer’s attention is by offering them free products and services. Asking them for a review in exchange for this free merchandise is a great idea. Before reaching out to a particular influencer, found out more about the reach they have and the type of consumers that follow them.
Let Professionals Help You Market Your Online Store
Are you having a hard time getting more people to visit your online store? If so, the team at Small Business SEO can help you solve this problem. Our team will be able to develop a customized marketing plan that addresses your needs and goals.