A pillar page is a comprehensive web page that covers a broad topic in depth. It’s like the main hub or “pillar” from which related sub-topics (or “cluster” topics) branch out. Pillar pages can be a powerful tool for improving your SEO, enhancing user experience, and establishing your brand as an authority in your field.

Why do you need them? Well, there are several reasons:

  1. SEO Boost: Pillar pages help search engines understand the structure of your website and your expertise on a specific topic. This can improve your visibility in search engine results.
  2. User Experience: By providing a wealth of information on a single topic in one place, you make it easier for visitors to find what they’re looking for, improving their experience on your site.
  3. Authority and Trust: A well-crafted pillar page demonstrates your knowledge and authority on a subject, helping to build trust with your audience.